Marketing Manager

Job Title: Marketing Manager

Location: Pune/Mumbai (On-site)

Reports to: Director – Sales & Projects

Department: Marketing & Strategy

Company: A Global Pharmaceutical Engineering & Process Solutions Company

About the Organization

Our client is a globally recognized pharmaceutical engineering and process solutions organization, operating in highly regulated manufacturing environments. The organization designs and delivers engineered systems and integrated solutions for pharmaceutical and allied industries, with a strong focus on quality, compliance, safety, and long-term operational excellence.

Role Overview

We are seeking a strategic yet hands-on Marketing Manager with a strong focus on tradeshows, conferences, and industry engagements to lead marketing initiatives for a global pharmaceutical engineering and process solutions organization. The role is pivotal in planning, executing, and maximizing impact from global and regional exhibitions, technical conferences, and customer forums, while strengthening positioning across multiple technology and solution portfolios. The ideal candidate can seamlessly translate complex engineering capabilities into compelling on-ground brand experiences.

Key Responsibilities

Tradeshows, Conferences & Industry Engagements (Primary Focus)

• Own the end-to-end planning and execution of tradeshows and conferences, including CPhI, PMEC, Interphex, ACHEMA, and region-specific pharma events
• Define event objectives aligned with business priorities for the organizational portfolios, including lead generation, brand visibility, and strategic account engagement
• Work closely with sales and leadership teams to curate booth concepts, demos, narratives, and customer engagement journeys at events
• Develop event-specific technical communication assets such as brochures, application notes, case studies, product films, and live demo content
• Coordinate with engineering and product teams to translate technology narrative into clear customer value propositions
• Manage all vendor interactions related to events, including booth designers, fabricators, AV partners, logistics teams, and event organizers
• Plan and execute pre-event and post-event campaigns, including emailers, LinkedIn outreach, CRM lead nurturing, and follow-up dashboards
• Track and analyze event ROI, footfall quality, lead conversion, and post-event pipeline impact
• Support technical seminars, user meets, plant visits, and closed-door customer conferences as part of brand’s relationship-building strategy
• Ensure brand consistency and premium positioning across all physical and digital touchpoints during events

Broader Marketing Responsibilities (Also Part of the Role)

• Develop and execute integrated B2B marketing strategies beyond events, aligned with sales and business growth objectives
• Lead product and solution positioning for OSD and bioprocessing offerings across markets
• Own creation and governance of core marketing collaterals, including corporate presentations, brochures, case studies, whitepapers, and videos
• Drive digital marketing initiatives such as LinkedIn thought leadership, website content, SEO, email campaigns, and marketing automation
• Work closely with CRM teams to support lead management, nurturing, and pipeline visibility
• Manage external agencies for branding, digital marketing, PR, content, and creative execution
• Support internal communication and employer branding initiatives in collaboration with HR and leadership
• Monitor overall marketing performance, campaign effectiveness, and ROI, and present insights to senior management

Qualifications

• Bachelor’s degree in Mechanical Engineering, Chemical Engineering, Pharmacy, or Life Sciences
• MBA in Marketing, Pharma Management, or International Business from a reputed institution

Experience

• 7–12 years of experience in B2B marketing, preferably in pharmaceutical machinery, process equipment, capital goods, or automation solutions
• Understanding of GMP compliance, pharma manufacturing technologies, and regulated industry dynamics
• Prior experience in managing international marketing efforts, technical content strategy, and channel/distributor engagement is highly desirable
• Candidates from pharma engineering organizations, tradeshow & exhibition marketing operations, capital equipment brands, or industrial B2B environments will be strongly preferred

Key Skills

• Strategic marketing and brand development
• Technical storytelling and campaign planning
• Tradeshow and conference strategy, execution, and ROI optimisation
• On-ground event marketing, booth experience design, and stakeholder engagement
• Digital marketing (LinkedIn, SEO, paid media, CRM integration)
• Vendor and agency management
• Excellent written and verbal communication
• Analytical thinking and performance tracking
• Team collaboration across technical and commercial functions

What You Get

• Opportunity to work with a globally respected engineering brand
• High-impact role with regional marketing ownership
• Cross-functional collaboration and visibility with senior leadership
• Professional growth in an innovation-driven environment
• Competitive, industry-aligned compensation commensurate with experience and role impact