Marketing Manager
3 weeks ago
About Us: Shobha Shringar Jewellers is a luxury jewellery brand known for its exquisite craftsmanship and timeless elegance. With a legacy of over 40 years, we blend tradition with contemporary artistry, offering finely crafted pieces that celebrate heritage and sophistication. Working model: Onsite Days: Monday - Saturday Timings: 10:30am - 7:30pm Budget: 60K+ (depending on experience) Experience: 2+ years About the Role: We are seeking a Marketing Manager with a strong grasp of luxury branding, consumer engagement, and strategic growth initiatives. The ideal candidate should be skilled in digital and offline marketing, brand positioning, and high-impact collaborations to elevate Shobha Shringar’s presence in the luxury jewelry space. This role demands both strategic vision and hands-on execution, with a focus on PR sourcing, influencer partnerships, and compelling storytelling. The candidate should have experience in the luxury or fashion industry, demonstrating a keen understanding of premium audiences and market dynamics. Key Responsibilities: Brand Strategy & Market Positioning Shape and execute marketing strategies that enhance brand presence and customer engagement. Ensure campaigns reflect the brand’s heritage, exclusivity, and timeless appeal. Stay ahead of market trends, customer preferences, and industry insights. Work closely with leadership to plan campaigns that bring our vision to life. Digital & Social Media Marketing Lead our digital presence with engaging content and targeted paid campaigns.Oversee content across Instagram, Facebook, LinkedIn, and beyond. Manage influencer collaborations, PR initiatives, and digital partnerships.Enhance customer journeys through website storytelling, email marketing, and performance-driven insights. Luxury PR & Strategic Partnerships Build strong relationships with stylists, media professionals, and industry insiders to amplify brand reach. Drive collaborations with top-tier fashion publications, influencers, and luxury tastemakers. Oversee the execution of exclusive brand showcases, events, and experiential activations.Branding & CommunicationsMaintain a refined and cohesive brand voice across all channels. Partner with designers to develop exquisite visuals that capture the artistry of our collections. Market Analysis & Insights Monitor campaign effectiveness and consumer behavior to refine marketing strategies. Generate insightful reports that drive data-backed decisions for brand growth.Stay ahead of industry shifts, luxury market trends, and competitor movements. Events, Partnerships & Vendor Management Plan and execute exclusive events, exhibitions, and showcases that reflect the brand’s prestige. Identify and cultivate partnerships with luxury brands, designers, and key industry players.Manage relationships with vendors, agencies, and third-party service providers to ensure seamless execution. What We Are Looking For: Experience: 2+ years in marketing, preferably in luxury jewelry, fashion, or premium lifestyle brands. Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Expertise in: ➢ Digital marketing tools (Google Analytics, Meta Business Suite, SEO, PPC) ➢ Social media trends, content creation, and influencer collaborations ➢ PR sourcing, media outreach, and brand storytelling ➢ Lead generation, customer engagement, and brand positioning Skills: Strong communicator, analytical thinker, highly organized, deadline-driven, and creatively passionate about luxury branding.
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