Digital Marketing Manager

7 days ago

Jalandhar Punjab India, Punjab XLNC Exotic Full time

Job Title: Digital Marketing Manager

Job Location: Jalandhar City (Punjab)

Job Timing: US Night Shift (on-site)

Salary: Based on Experience

Employment Type: Full-time

Job Summary

We are seeking a dynamic and skilled Digital Marketing Manager to lead our digital marketing initiatives. The ideal candidate will develop and execute comprehensive marketing strategies, while also overseeing website design and optimization efforts to ensure exceptional user experience. This role combines digital marketing leadership with technical web design knowledge to drive business growth and brand engagement.

Key Responsibilities

Digital Marketing Strategy & Execution

  • Develop and implement data-driven digital marketing strategies to achieve business objectives.
  • Oversee campaigns across multiple channels, including SEO, SEM, PPC, performance marketing, content marketing, and email marketing.
  • Manage digital ad budgets to ensure cost-effective lead generation and maximum ROI.
  • Utilize tools like Google Analytics, SEMrush, and Meta Ads to analyze campaign performance and refine strategies.
  • should develop the sales marketing funnels.

Web Design & Optimization

  • Lead the design, development, and maintenance of user-friendly, responsive websites.
  • Collaborate with design and content teams to ensure websites reflect the brand identity and engage users effectively.
  • Optimize websites for performance, SEO, and accessibility.

Team Leadership

  • Lead and mentor a team of digital marketing and web design professionals.
  • Ensure alignment between digital marketing and web design teams for seamless execution of campaigns and website updates.
  • Foster a collaborative and innovative work environment.

Collaboration & Stakeholder Management

  • Work closely with product, sales, and content teams to align marketing efforts with overall business goals.
  • Manage relationships with external vendors, agencies, and partners.
  • Present reports, insights, and recommendations to senior leadership.

Qualifications & Skills

Education

  • Any Bachelor’s degree (MBA preferred ) Marketing, or a related field
  • Diploma in Digital Marketing from a recognized institution.

Experience

  • 5-7 years of experience in digital marketing, including leadership roles.
  • Strong background in web design and development, with hands-on experience managing websites.

Technical Skills

  • Proficiency in digital marketing tools such as Google Ads, Facebook Ads, HubSpot, and SEMrush.
  • Expertise in web design tools like Adobe XD, Figma, or Sketch.
  • Strong understanding of SEO, UX/UI design principles, and website analytics.

Soft Skills

  • Excellent leadership, communication, and project management skills.
  • Creative problem-solving and analytical abilities.
  • Ability to manage multiple projects and meet deadlines.

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