Brand Street Integrated
2 months ago
Job Description :
thebrandstreet. co is seeking a talented and experienced Senior Retail POSM Graphic Designer to join our growing team in Gurugram. In this role, you'll play a key role in conceptualizing, designing, and executing creative POSM campaigns for various brands, ensuring a seamless brand experience for customers.
Responsibilities :
1. POSM Design & Development :
- Translate brand guidelines and marketing briefs into visually compelling POSM materials.
- Design a variety of retail POSM elements, including Gondola displays, FSUs, CTUs, Wallbays, Kiosks, Booths, and more.
- Utilize 3D modeling software (3D Max) and V-Ray rendering to create realistic and impactful visuals of retail spaces.
- Develop high-quality graphics and layouts using industry-standard software (Corel Draw, Photoshop, Illustrator).
2. Collaboration & Communication :
- Work closely with marketing teams and clients to understand their needs and objectives.
- Effectively communicate design concepts and ensure revisions are incorporated accurately.
- Collaborate with internal teams (production, printing) to ensure project timelines and quality standards are met.
Skills & Qualifications :
- Minimum 2 to 7 years of experience as a Graphic Designer, preferably within the retail POSM industry.
- Proven track record of designing engaging and effective POSM materials that drive brand awareness and sales.
- In-depth knowledge of 3D modeling software (3D Max) and V-Ray rendering for creating retail unit designs.
- Proficiency in graphic design software suite (Corel Draw, Photoshop, Illustrator).
- Strong understanding of retail marketing principles and best practices.
- Excellent attention to detail, ability to work efficiently, and meet tight deadlines.
- Creative problem-solving skills and the ability to think outside the box.
- Excellent communication and collaboration skills to work effectively within a team environment.
- Bachelor's degree/Certificate in Graphic Design or a related field (preferred).
- Ability to work independently with minimal supervision
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