Marketing Project Manager

3 months ago

Bangalore Karnataka, Bangalore, India GCoE Full time
Introduction

We believe that every candidate brings something special to the table, including you So, even if you feel that you’re close but not an exact match, we encourage you to apply. We’d be thrilled to receive applications from exceptional individuals like yourself.

Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.


Overview

The Regional Marketing Project Manager ensures the timely and effective implementation of specific regional/branch-specific marketing plans. This includes project management support for regional-specific campaigns, event/seminar marketing programs, association marketing, advertising, public relations and social media, to name a few. The Regional Marketing Project Manager will be responsible for building effective relationships with branch leadership, sales leadership, divisional marketing team members and divisional resources (ART, practice areas, etc.), and will work closely with regional marketing leaders.

This role will support the annual marketing planning process, tracking marketing spend throughout the year, assess association and event marketing opportunities, and work closely with the field sales enablement teams to successfully implement marketing programs. This role requires a thoughtful and creative thinker as well as someone who is extremely organized, able to meet deadlines and work successfully in a team environment.


How you'll make an impact

  • Support the development of regional/branch marketing plans and serve as the primary contact for plan implementation
  • Support the execution and project management of national and persona campaigns
  • Manage and communicate all regional marketing initiatives locally (including divisional programs); responsible for driving local engagement through impactful influence
  • Serve as first point of contact for all regional/branch marketing-related questions and concerns before involving marketing field lead, divisional or corporate team; act as a gatekeeper and ambassador in alignment with corporate/divisional marketing rules, guidelines and policies
  • Serve as the first point of contact to assess new marketing requests ensuring a thoughtful business plan is considered prior to new investments – both from a time and expense standpoint, bringing in the regional marketing lead as needed; draft creative and project briefs as needed
  • Develop branch association marketing plans as determined during the annual planning process to ensure we maximize our marketing efforts, leveraging all available benefits as part of the sponsorship; goal to obtain speaker engagements, newsletter presence and other PR-focused opportunities for brand awareness
  • Ensure the Gallagher brand is consistent; ensure the brand is integrated appropriately throughout all collateral and local/regional initiatives (seminars, events, association content, etc.)
  • Track and measure effectiveness of marketing efforts in driving sales, adjusting strategies to maximize ROI
  • Review, edit and proof new content developed and be a brand ambassador
  • Serve as liaison with the ART department, submitting branch and regional requests
  • Promote cross-marketing opportunities - encourage greater learning, communication and sharing of ideas across the Gallagher marketing community
  • Support the on-boarding of new merger partners and drive marketing integration as directed by regional marketing leader
  • Other duties as assigned by regional leadership team and corporate/divisional marketing

About you

  • Bachelor’s degree in Marketing, Business Administration, Communications or related field, and 3-5 years professional marketing experience
  • Strong technical skills across Microsoft Office Suite
  • Familiarity with SalesForce a plus
  • Proven record of successful client management/relationship building
  • Experience executing marketing projects that resulted in increased brand visibility and sales leads
  • Strong communication skills
  • Excellent time management and organizational skills
  • Experience managing integrated digital and traditional marketing campaigns, including paid, earned and owned media channels
  • Experience creating marketing scorecards, dashboards or other relevant reports
  • Experience creating annual marketing plans and managing marketing budgets
  • Event and association marketing experience
  • Insurance industry experience
  • Service-oriented and responsive mindset
  • Strong organization skills, and ability to meet tight deadlines
  • Highly motivated with a strong work ethic; able to operate independently and with minimal supervision
  • Ability to work and interact smoothly and effectively across multiple marketing channels in a team-oriented environment
  • Ability to handle pressure, prioritize and manage multiple projects simultaneously and accurately, to meet tight deadlines
  • Analytical and strategic thinker with excellent time management and problem solving skills

Additional Information

We value inclusion and diversity

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

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