Social Media Marketing Executive

3 weeks ago

Ahmedabad, Gujarat, India Octet Design Studio Full time
About the Role

We are seeking a highly creative and organized Social Media Marketing Executive to join our marketing team. The ideal candidate should have hands-on experience managing brand presence across platforms like Instagram, LinkedIn, Facebook, and YouTube. This role is perfect for someone who is passionate about digital trends, understands audience behavior, and can create engaging, strategy-driven content.

Key Responsibilities
  • Develop and maintain monthly content calendars aligned with brand and campaign goals
  • Create platform-specific content (captions, hashtags, content briefs) in collaboration with designers
  • Post and schedule content using tools like Meta Business Suite, Later, or Hootsuite
  • Engage with the audience by responding to comments, messages, and participating in brand conversations
  • Manage influencer partnerships, coordinate campaigns, and track deliverables
  • Analyze and report performance metrics like reach, engagement, and growth
  • Stay on top of platform trends, algorithms, and best practices
  • Brainstorm and execute creative campaigns to boost visibility and brand affinity
Requirements
  • Bachelor's degree in Marketing, Mass Communication, or a related field
  • 1–2 years of proven experience in social media marketing or digital content management
  • Strong knowledge of platforms like Instagram, LinkedIn, Facebook, and YouTube
  • Proficiency in using scheduling and analytics tools (e.g., Buffer, Later, Meta Business Suite)
  • Excellent written communication and creative thinking skills
  • Ability to work in a fast-paced, collaborative environment
  • Bonus: Basic knowledge of design tools (e.g., Canva) or video editing is a plus

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