Search Engine Optimization Specialist

20 hours ago

Bengaluru Karnataka India, Karnataka Protyze® Full time

Protyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.Role OverviewWe're looking for a data-driven and creative SEO Specialist who will play a key role in increasing our organic reach, driving qualified traffic, and improving search engine visibility across our product categories, content, and digital assets. This role requires a blend of analytical thinking, technical SEO knowledge, and a passion for health, wellness, and content optimization.Key ResponsibilitiesConduct comprehensive SEO audits and implement on-page, off-page, and technical SEO strategies.Perform keyword research to identify high-impact opportunities for growth.Optimize website architecture, page structure, and internal linking for crawlability and user experience.Collaborate with content and design teams to create SEO-friendly blog posts, landing pages, and product descriptions.Monitor and report on key SEO metrics (rankings, traffic, CTR, etc.) and develop actionable insights.Manage backlink outreach, link-building strategies, and analyze competitors' SEO tactics.Stay updated on the latest algorithm changes, SEO trends, and tools to ensure continuous performance improvement.Work closely with developers to implement technical fixes and schema markup.Requirements2+ years of hands-on SEO experience (preferably in eCommerce or DTC brands).Strong knowledge of SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.Familiarity with CMS platforms like Shopify or WordPress.Understanding of HTML/CSS basics, site speed optimization, and structured data.Experience with Google Analytics (GA4) and performance dashboards.Excellent written and verbal communication skills.Passion for wellness, nutrition, or functional products is a big plus.What We OfferOpportunity to shape the SEO strategy of a fast-growing wellness brand.Work with a passionate and driven team focused on impact and innovation.Room for rapid growth and learning in a high-performance culture.Competitive Remuneration based on experience and performance.

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