Data Analyst

3 weeks ago

Bengaluru Karnataka India, Karnataka Growth Fusion Full time

Title: Data Analyst

Location: Banglore or India (Onsite)


ABOUT GROWTH FUSION:

Growth Fusion is a performance marketing company specializing in lead generation, search arbitrage, and full-funnel media optimization across multiple verticals — including insurance, home services, and e-commerce. We’re a data-driven team focused on scaling results through smart analytics, automation, and creative testing.


ROLE OVERVIEW:

We are looking for a Data Analyst who has a strong command of SQL and Looker Studio (Google Data Studio) to help us translate large, complex data sets into actionable insights. The ideal candidate will play a key role in building dashboards, optimizing campaign performance visibility, and driving data-backed decision-making across all marketing and operations teams.


KEY RESPONSIBILITIES:

  • Build and maintain Looker Studio dashboards for marketing, revenue, and performance tracking.
  • Write complex SQL queries to extract, transform, and analyze large-scale datasets from BigQuery and other data sources.
  • Partner with media buyers and operations teams to provide insights into campaign ROI, EPC, AOV, CTR, CVR, and funnel performance.
  • Design and automate ETL pipelines or scheduled queries for reporting consistency.
  • Validate data accuracy and ensure reliable data governance across multiple platforms (Meta, Snap, TikTok, RedTrack, etc.).
  • Develop data models that improve internal visibility into marketing efficiency and customer behavior.
  • Identify performance trends, anomalies, and opportunities for optimization.


REQUIREMENTS:

  • Proven experience (2–4 years) as a Data Analyst in a performance marketing or analytics environment.
  • Strong proficiency in SQL (writing optimized queries, joins, CTEs, subqueries, etc.).
  • Advanced experience in Looker Studio — custom charts, blending data sources, and calculated fields.
  • Hands-on experience with Google BigQuery or other data warehouses.
  • Understanding of marketing metrics (CTR, CPC, CVR, ROI, AOV, EPC).
  • Strong analytical and problem-solving skills with attention to detail.
  • Ability to communicate complex data insights to non-technical stakeholders.


NICE TO HAVE:

  • Experience with Python for data automation.
  • Familiarity with Supermetrics, RedTrack, or similar tools.
  • Exposure to performance marketing data (Meta, Snap, TikTok Ads APIs).
  • Experience with dashboard automation or data visualization best practices.


WHY JOIN US:

  • Health Insurance.
  • Work with a high-growth performance marketing team.
  • Opportunity to own end-to-end data processes and influence decisions.
  • Collaborative environment with a focus on innovation and scalability.

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