Affiliate Marketing Manager

3 hours ago

Gurugram Haryana India, IN Collegedunia Full time

Roles and Responsibilities


Affiliate and Publisher Management

  • Recruit, onboard, and maintain relationships with affiliates and publishers.
  • Negotiate commission structures, promotional terms, and partnership agreements.
  • Provide affiliates with necessary marketing materials, performance updates, and campaign guidelines.
  • Ensure compliance with brand policies, legal requirements, and performance standards.

Campaign Management

  • Plan, launch, and manage affiliate marketing campaigns across multiple channels.
  • Monitor campaign performance and ensure alignment with overall marketing goals.
  • Collaborate with creative and performance marketing teams to develop high-converting creatives and landing pages.
  • Track KPIs such as conversions, ROI, CPA, and LTV to evaluate campaign effectiveness.

Mobile Attribution and Tracking

  • Manage and optimize mobile attribution through platforms such as Appsflyer, Adjust, and Branch.
  • Set up tracking links, deep links, and attribution models to ensure accurate performance measurement.
  • Analyze user acquisition data and identify optimization opportunities for mobile campaigns.
  • Ensure proper integration of SDKs and tracking tools for accurate reporting and fraud prevention.

Performance Analysis and Optimization

  • Continuously analyze affiliate performance data to identify trends and growth opportunities.
  • Implement A/B tests and optimize creatives, targeting, and offers to maximize ROI.
  • Identify underperforming affiliates or channels and take corrective actions.

Budgeting and Reporting

  • Manage affiliate marketing budgets, forecast spend, and ensure profitability.
  • Prepare regular reports and insights on affiliate performance and campaign ROI for senior management.

Collaboration and Strategy Development

  • Work closely with marketing, analytics, and product teams to align affiliate strategies with business goals.
  • Stay updated with affiliate marketing trends, technologies, and best practices to drive innovation and growth.


Key Requirements


  • 2–5+ years of experience in affiliate or performance marketing.
  • Proven experience managing affiliates, publishers, and campaigns.
  • Hands-on knowledge of Appsflyer, Adjust, and Branch for mobile attribution.
  • Strong analytical skills with experience using data and reporting tools.
  • Ability to optimize campaigns for ROI, CPA, and conversion goals.
  • Excellent communication, negotiation, and relationship management skills.
  • Strong organizational and multitasking abilities.
  • Familiarity with digital marketing channels (SEO, SEM, Display, Social, Mobile).

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