Digital Marketing Manager

3 weeks ago

Hyderabad Telangana India, Telangana Rain Cements Full time

The Digital Marketing Manager will spearhead the brand’s digital initiatives to strengthen visibility, and build meaningful engagement with key stakeholders - dealers, engineers, contractors, masons and end customers. A strategic thinker with expertise in performance marketing, content, and social media marketing.


Key Responsibilities:

  • Formulate and execute an integrated digital marketing roadmap across SEO, SEM, social media, content marketing, and email marketing.
  • Lead social media marketing efforts across platforms (Facebook, Instagram, YouTube, LinkedIn, WhatsApp, etc.), focusing on building community engagement, dealer/contractor/engineer/mason connect, and brand storytelling.
  • Plan and implement performance marketing campaigns aimed at brand awareness, dealer acquisition, and stakeholder engagement.
  • Oversee website management, UX optimization, and digital analytics for performance tracking.
  • Conceptualize and roll out influencer tie-ups, regional content, and digital-first brand campaigns.
  • Build and scale dealer/contractor/mason/engineer engagement programs through apps, WhatsApp campaigns, and loyalty platforms.
  • Benchmark competitor digital presence and identify opportunities for innovation.
  • Align digital campaigns closely with sales and regional marketing requirements.


Qualification & Skills:

  • MBA/PGDM in Marketing (preferred).
  • 4-5 years of proven experience in digital marketing, with a strong focus on performance, social media strategy and execution.
  • Expertise in Google Ads, Meta Ads, SEO tools, CRM, and analytics platforms.
  • Strong creative, analytical, and communication skills.
  • Exposure to digital marketing in building materials, FMCG, or consumer durables is a plus.


Location: Hyderabad, Telangana, India.

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