Senior Brand Manager

3 weeks ago

Mumbai Maharashtra India, Maharashtra Allied Blenders & Distillers Ltd. Full time

Allied Blenders and Distillers is an equal opportunity employer. From a single brand to India’s largest domestic spirits company and the 3rd largest IMFL player, ABD’s journey is legendary. Our success reflects our passion, dedication, and brilliance. Today, ABD stands as an iconic force in spirits, with whiskey, rum, brandy, vodka, and gin celebrated across 29 countries. Our portfolio, including Officer’s Choice, Sterling Reserve, ICONiQ White Whisky, Zoya Gin, and the newly launched Arthaus Blended Scotch Whisky, sets benchmarks in quality and innovation. With 9 company owned state-of-the-art manufacturing facilities, 2 distilleries and over 25 outsourced sites, we are redefining industry standards


Brand Strategy & Growth

  • Lead the development and execution of annual brand plans to deliver growth in volume, value, and brand health.
  • Drive differentiated consumer experiences that build long-term equity and relevance.
  • Identify growth opportunities through consumer insights, portfolio optimization, and new product innovation.

Innovation & Product Development

  • Lead end-to-end innovation projects from concept to market, ensuring alignment with consumer trends and business objectives.
  • Partner cross-functionally with R&D, supply chain, and sales to deliver profitable and scalable launches.

Event & Experience Marketing

  • Lead and execute large-scale experiential platforms and on-ground brand activations that build affinity and engagement.
  • Oversee integrated campaigns across digital, on-ground, and trade touchpoints, ensuring consistency and impact.

Commercial & P&L Accountability

  • Own full P&L responsibility, driving profitability and efficiency across marketing spends and initiatives.
  • Track and optimize performance metrics including ROI, brand contribution margins, and marketing efficiency.

Leadership & Collaboration

  • Lead and mentor a team of brand executives and agency partners to deliver breakthrough creative and flawless execution.
  • Champion cross-functional collaboration, driving alignment between marketing, sales, trade, and supply chain teams.


Key competencies

  • Strategic and commercial thinker with a strong grasp of P&L management, pricing, and business drivers, capable of translating insights into actionable growth strategies.


  • Creative brand builder who can develop impactful campaigns, and memorable experiential properties that build cultural relevance.


  • Innovation-focused marketer with proven success in launching new products or variants from concept to market, balancing creativity with commercial viability.


  • Strong with numbers and analytics, able to evaluate ROI, track performance metrics, and make data-driven marketing and investment decisions.


  • Hands-on leader and team player who can inspire, guide, and grow teams while managing multiple stakeholders and agencies with clarity and accountability.


Key Mandatory qualifications:

  • MBA in Marketing or related field from a premier institute.
  • 8–12 years of brand management experience in the alcohol/beverage, lifestyle, or FMCG.
  • Proven track record of leading large-scale brand events, consumer activations, and integrated campaigns.
  • Strong innovation, P&L management, and analytical skills; highly comfortable with financial metrics and business levers.
  • Demonstrated ability to combine strategic thinking with hands-on execution.
  • Excellent leadership, communication, and stakeholder management skills.

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