Brand Manager

About Function: Maharashtra Times is the Marathi language publication of Bennett, Coleman & Co. Ltd. It is the largest read Marathi daily in Mumbai, besides being No.1 among affluent readers in Maharashtra basis NCCS contribution to its overall readership. The bedrock of Maharashtra Times is its unbiased journalism – summed up in the brand tagline “Ek meva Nish paksha Vrittapatra” or “The Only Unbiased Newspaper”.

Title: Senior Manager (Brand)

Years of Experience: 6 – 8 years

Job Type: Full-time

Location: Pune

Education: MBA in Marketing (Mandatory)

Language: English and Marathi

Key Skills: P&L Management, Product Marketing, Handle creatives, Increase Readership, & excellent at Marathi Language.

Roles & Responsibilities:

Brand & Communications Strategy:

• Identify, measure, and drive key brand KPIs with a timely update to all stakeholders.
• Build and implement the communications strategy to meet business objectives like increase in traffic, leads, product awareness.
• Develop strategies and managing marketing campaigns across print, broadcast, digital and owned platforms to build the credibility of our brand.
• To grow the awareness of the brand through various channels like content, business communication and more.
• Monitor market trends, research consumer markets, monitor key brand metrics and competitors’ activities.
• Own all brand marketing activities, customer insights, content strategy and in-house design.

Communications production:

• Complete responsibility for all on and off-us communication to drive traffic and impact business.
• Ability to write/edit clear and concise content unique to the platform, and influence/direct designers and art directors for creative layouts.
• Develop compelling narratives for product marketing as well as brand marketing initiatives.
• Manage ATL/BTL creative development apart from the digital communication to drive performance marketing.
• Ensure that there is cohesion of voice, positioning, look, tone and feel at all points of engagement.
• Manage the expansive agency and freelancer ecosystem to support high-scale content production.
• To measure and report performance of all marketing campaigns and assess ROI and KPIs.

Content Marketing:

• Develop a comprehensive content marketing strategy to drive brand awareness.
• Creating both long and short form content including documents, audio, videos, logos, slide presentations, spreadsheets, and websites, landing pages, product pages etc.
• Implementing best practices to ensure all content ranks well and demonstrates an understanding of its target audience.
• Drive Content Marketing initiatives including but not limited to content placements, DPR, etc.
• Ensure adherence to brand guidelines.

Trade Marketing:

• Develop and maintain content and media strategy and structure representing the complete portfolio and value propositions in a consistent and impactful way for ensuring maximum sales support and traction.
• Develop various sales support initiatives and merchandise.
• Plan and schedule promotional events and on-ground activation.

New capabilities and created business:

• Drive the development of content capabilities around production, automation, distribution, and amplification, thereby leading to a reduction in TAT and costs.
• Identifying opportunities for revenue maximization.
• Create New IPs to build brand and offer monetization opportunities for Response Team Work closely with Response and RMD teams to ensure P&L deliverables.
• This role demands that the candidate work closely with Response team, RMD team, Edit Team.