Copywriter

3 weeks ago


Navi Mumbai Maharashtra India, Maharashtra T&N Business Services Full time

Job Title: CopywriterExperience: 2 to 3+ yearsLocation: Vashi – Navi Mumbai (WFO)Timings: General shiftJob Type: Full Time We are looking for a highly motivated and experienced copywriter who livesand breathes copy for our dynamic global team at HGS Interactive. You will play a crucial role indeveloping and implementing content strategies that drive brand awareness, engage our targetaudience, and increase customer acquisition and retention for our clients and business.Responsibilities:● Develop and execute a comprehensive advertising strategy that aligns with thecompany goals and objectives.● Creative advertising copy that are aimed for global audiences including big ideas,communication strategies, messaging, and campaign roll-out plans.● Creative copywriting for video production, including story boarding and scripting.● Create ad-worthy digital copy for social media and performance marketing campaigns.● Create content including writing, editing, and proofreading, to ensure accuracy,consistency, and adherence to brand guidelines.● Stay up to date with industry best practices and emerging trends in content marketingand digital strategies.● Collaborate with external partners, agencies, and influencers to amplify the reach andimpact of content campaigns.Qualifications:● Bachelor's degree in marketing, communications, journalism, or a related field. Amaster's degree is a plus.● Proven 3 years’ experience in content strategy development and digital marketing.● Experience of working with digital agencies and US/global client base.● Proven campaign results to showcase creativity and content excellence.● Strong understanding of digital marketing channels, including advertising campaigns,social media, digital ads, email marketing, SEO, and content management systems.● Excellent written and verbal communication skills, with the ability to create compellingand engaging content.● Creative thinking and problem-solving abilities, with a keen eye for detail.● Up-to-date knowledge of content marketing trends, emerging technologies, and industrydevelopments.With Regards Komal Pal


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