Digital Ads Specialist
5 hours ago
Location: Delhi
Experience: 2–5 years (Mandatory experience in Amazon Ads + Quick Commerce Ads + Meta Ads)
About the RoleWe are hiring a Digital Ads Specialist to manage performance marketing across Amazon Ads, Quick Commerce Ads (Blinkit / Instamart / Zepto), and Meta Ads. The ideal candidate should be analytical, hands-on, and experienced in managing ROI-driven campaigns with end-to-end ownership of planning, execution, optimization, and reporting.
Key Responsibilities- Plan, execute, and optimize Amazon Ads including Sponsored Products, Sponsored Brands, Display Ads, and DSP (optional).
- Manage Quick Commerce advertising across Blinkit, Instamart, Zepto & BigBasket (events, visibility banners, CPA/CPC promotions).
- Run and optimize Meta Ads (Facebook & Instagram) with a focus on sales, remarketing, and audience building.
- Own daily and weekly campaign-level performance metrics (ROAS, ACOS, TACOS, CTR, CPC).
- Conduct deep keyword research, competitor analysis, and audience segmentation.
- Manage budgets across platforms and ensure optimal allocation for maximum revenue.
- Work with design teams for ad creatives and ensure platform compliance.
- Coordinate with e-commerce, brand, and sales teams for product priorities and offer planning.
- Prepare dashboards and performance reports, highlighting insights and action points.
- Continuously test new strategies, creatives, and campaign structures for improved performance.
- Mandatory experience managing campaigns on Amazon Ads, Quick Commerce Ads (Blinkit/Instamart/Zepto), and Meta Ads.
- Strong understanding of Amazon PPC strategy, keyword match types, and ACOS/ROAS optimization.
- Hands-on experience with quick commerce paid tools, banners, events, and promotions.
- Expertise in Meta Ads Manager
- Strong analytical skills and proficiency in Excel/Sheets.
- Ability to work with large data sets and interpret actionable insights.
- Creative mindset with the ability to brief designers for ad creatives.
- Candidates without relevant experience in Amazon Ads + Quick Commerce Ads + Meta Ads will NOT be considered.
- This role requires practical performance marketing experience, not just theoretical knowledge.
- Irrelevant applications will be rejected automatically.
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