CRM manager

4 weeks ago

India UPILA Full time
About the Role

We're looking for a strategic and execution-oriented CRM Manager (lead management specialist)" to help drive go-to-market success for a fast-growing SaaS provider. This role is ideal for a marketer who thrives in early-stage environments, loves taking ownership of cross-functional initiatives, and has a strong foundation in both performance and product-led growth.

The Growth Marketer will play a central role in orchestrating our marketing efforts across paid acquisition, CRM, content deployment, lead funnel optimization, and go-to-market operations. You'll collaborate closely with cross-functional teams, including design, content, media, and sales to drive awareness, generate leads, and move prospects through the funnel efficiently.

This is a hands-on role with high ownership, autonomy, and impact. You'll work directly with leadership to turn strategic plans into tactical executions, ensuring every initiative lands with clarity, speed, and measurable outcomes.

Key Responsibilities
  • Own the end-to-end execution of go-to-market plans from planning to performance tracking.
  • Work with the content and paid media teams to plan and launch campaigns across channels, including social, search, email, and outbound.
  • Manage and improve the marketing funnel including lead generation, lead scoring, nurturing journeys, and conversion optimization.
  • Set up, manage, and optimize CRM workflows, ensuring clean data and proper segmentation (primarily via HubSpot).
  • Improve lead conversion rates by actively managing leads through timely follow-ups, nurturing sequences, and personalized communication; identify drop-off points across ads, forms, and messaging, and implement fixes to ensure leads progress smoothly through the funnel.
  • Coordinate the execution of lead magnets and sales enablement material.
  • Implement and maintain foundational marketing tech stack integrations, including tracking leads, analytics tools, and reporting dashboards.
  • Provide feedback to product, pricing, and packaging decisions based on insights from campaigns and customer interactions.
Qualifications

Required:

  • 2-4 years of experience in a growth marketing role, preferably in a B2B SaaS or service-led company..
  • Strong understanding of go-to-market execution, campaign planning, and marketing funnels.
  • Hands-on experience with tools like HubSpot, LinkedIn Sales Navigator, Google Tag Manager, and Google Analytics.
  • Demonstrated ability to coordinate cross-functional stakeholders and own outcomes end-to-end.
  • Comfortable working in fast-paced, high-ownership environments with minimal hand-holding.
  • Excellent communication and organizational skills.
  • A proactive and problem-solving mindset with a bias toward action and results.

Preferred:

Prior experience in early-stage startups or B2B SaaS/service-led businesses.

Exposure to international markets (especially GCC).

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