Digital Marketing Executive

4 weeks ago

Chennai Tamil Nadu India, Tamil Nadu OptiSol Business Solutions Full time

SEO & Content Strategist / Product Marketing Associate


Chennai | Full-Time

Experience Required: 1–4 Years

Salary: Best in Industry


Position Summary


We are looking for enthusiastic entry-level candidates passionate about SEO, Content Strategy, and Product Marketing. This role combines creativity and analytical skills to build content strategies, improve online visibility, and support product marketing campaigns. Exposure to video editing will be considered a strong plus.


If you are a self-starter eager to grow in the digital marketing space, with a passion for creating impactful content and driving product visibility, we’d love to hear from you|


What You’ll Be Doing


  • Conduct keyword research and implement SEO best practices to improve rankings.
  • Develop, edit, and manage content across blogs, websites, and social media.
  • Assist in product marketing activities including market research, competitor analysis, and campaign execution.
  • Collaborate with cross-functional teams to ensure consistent brand messaging.
  • Optimize digital content for engagement, lead generation, and conversions.
  • Prepare marketing collateral, presentations, and promotional content.
  • (Optional/Plus) Create and edit videos for product storytelling and marketing campaigns.


What We Expect from You


  • Basic understanding of SEO (on-page, off-page, keyword optimization).
  • Strong written and verbal communication with attention to detail.
  • Familiarity with content creation tools (MS Office, Canva, etc.).
  • Exposure to digital marketing tools (Google Analytics, Search Console, SEMrush/Ahrefs – nice to have).
  • Awareness of social media platforms and content distribution strategies.
  • (Plus) Knowledge of video editing tools (Adobe Premiere Pro, Final Cut, or similar).


What You’ll Bring to the Table


  • Bachelor’s or master’s degree in marketing, Business, Communications, or related fields.
  • 1–4 years of relevant experience (internships included).
  • Passion for digital marketing, product marketing, and continuous learning.


Core Benefits You’ll Gain


  • Opportunity to work on live SEO and product marketing projects.
  • Hands-on experience in content creation and marketing execution.
  • Exposure to cross-functional collaboration with product and tech teams.
  • A supportive environment with mentorship and career growth opportunities.
  • Competitive salary with scope for learning and advancement.

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