Business Development Executive

4 weeks ago

Jaipur Rajasthan India, Rajasthan NICMAR Full time

Executive: Outreach & BD:

Number of Positions: 4

Locations: Pune (MH), Jaipur (Rajasthan), Kolkata (WB), Chennai (TN)

Working: Remote, with weekly travel to reporting office.

Reporting to: Regional Head : Outreach & Business Development


Job Purpose and Objective:


The Executive: Outreach & BD will be responsible for executing key outreach and marketing initiatives to increase NICMAR’s visibility and student registrations across multiple campuses. This role is focused on directly engaging with prospective students, industry partners, and stakeholders, with the objective of supporting NICMAR’s growth in the education sector. The Outreach Manager will work independently, driving specific projects and campaigns to achieve targeted outcomes.

Key Result Areas (KRAs):

  1. Strategic Execution of Outreach Initiatives:
  • Implement targeted outreach and marketing strategies in alignment with NICMAR’s goals.
  • Focus on direct engagement with prospective students to drive applications and enrolments.
  • Execute outreach plans efficiently to meet or exceed individual targets.
  1. Brand Representation:
  • Represent the NICMAR brand consistently across all engagements and platforms.
  • Ensure that all messaging aligns with NICMAR’s values and objectives.
  • Maintain a strong personal connection with prospective students and partners to enhance brand perception.
  1. Market Research and Opportunity Identification:
  • Conduct market research to identify new opportunities for outreach and growth from K12 to UG market.
  • Monitor competitor activities and market trends to inform outreach strategies.
  • Provide insights and feedback on market conditions and student preferences to inform future campaigns.
  1. Student Engagement and Conversion:
  • Develop and implement strategies to engage prospective students across various touchpoints.
  • Focus on increasing conversion rates from leads to applications to final enrolments.
  • Track and report on engagement metrics, adjusting strategies to improve outcomes.
  1. Partnership Building:
  • Establish and nurture relationships with industry partners, alumni, and other key stakeholders.
  • Collaborate with partners to create opportunities for student engagements and placements.
  • Leverage partnerships to enhance NICMAR’s reach and reputation.
  1. Independent Event Management:
  • Plan and execute events, webinars, and outreach programs independently.
  • Ensure successful delivery of events that align with NICMAR’s outreach objectives.
  • Engage directly with the community and prospective students to promote NICMAR’s programs.


Experience Requirements:

  • Experience: 1 to 3 years of relevant experience in Outreach, Marketing, Business Development, or Student Engagement within the education domain.
  • Travel: This role involves 80% travel to target campuses, external meetings, and events.

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