Growth Marketing Manager

About Kisah

Kisah is a new-age men’s ethnic wear brand that blends modern aesthetics with traditional roots. We’re on a mission to redefine how the new generation experiences ethnic wear — stylish, bold, and effortlessly contemporary. As we scale rapidly across D2C, marketplaces, and retail, we’re looking for a sharp and data-driven Growth Marketing Manager to supercharge our D2C growth engine and own performance marketing end-to-end.

Role Overview

As the Growth Marketing Manager, you will lead Kisah’s performance marketing and customer growth strategy across digital platforms. You will directly manage our marketing agency and creative partners, own the D2C funnel performance, and collaborate cross-functionally with product, analytics, and creative teams to drive measurable business impact.

This role is ideal for someone who thrives on data, understands consumer behavior, and can balance creative storytelling with analytical rigor to scale a fast-growing D2C brand.

Key Responsibilities

1. Growth & Performance Marketing

• Own and execute the paid marketing strategy across Meta, Google, and other performance channels.
• Drive acquisition, retention, and revenue growth while optimizing for CAC, ROAS, and LTV.
• Manage agency relationships and ensure alignment on KPIs and growth goals.
• Plan and execute campaigns for new launches, festive seasons, and micro-events.

2. Funnel Optimization & Retention

• Analyze and improve the complete D2C funnel — from awareness to repeat purchase.
• Collaborate with product and BI teams to identify drop-offs and conversion levers.
• Partner with CRM and retention channels (email, SMS, WhatsApp) to drive repeat sales.

3. Data-Driven Decision Making

• Monitor key performance metrics daily and drive insights-based optimizations.
• Use data visualization tools like Power BI / Looker to track and present growth KPIs.
• Work closely with the BI team to experiment, test hypotheses, and scale what works.

4. Creative & Brand Alignment

• Lead a small internal creative pod to churn out ad and website assets.
• Ensure all creatives are aligned with Kisah’s brand voice and campaign objectives.
• Test different content formats to identify high-performing creatives.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 3–5 years of experience in D2C growth or performance marketing roles.
• Proven track record of managing large-scale ad spends and delivering high ROI.
• Hands-on experience with Meta Ads Manager, Google Ads, GA4, Klaviyo, and CRM tools.
• Strong analytical skills and comfort working with data dashboards and Excel/Sheets.
• Understanding of conversion rate optimization (CRO) and A/B testing frameworks.
• Experience in creative briefing and campaign storytelling for digital-first brands.
• Familiarity with tools like Power BI, Mixpanel, or Looker Studio is a plus.

What We’re Looking For

• A self-starter who takes ownership and thrives in a fast-paced, high-growth environment.
• Deep curiosity for data and growth experiments — you love diving into numbers.
• Strong collaboration and communication skills — comfortable working across teams.
• A creative and analytical balance — someone who can drive both storytelling and scale.

Why Join Kisah

• Be part of a high-growth fashion brand redefining ethnic wear for modern India.
• Opportunity to drive direct business impact and shape the D2C growth roadmap.
• Work closely with founders on high-visibility projects and experiments.
• Data-driven, collaborative, and fast-paced work culture.

Industry Keywords

• D2C Growth
• Performance Marketing
• Customer Acquisition
• Retention Marketing
• Meta Ads / Google Ads
• Funnel Optimization
• CRO (Conversion Rate Optimization)
• Customer Lifetime Value (LTV)
• CAC / ROAS / Attribution
• Growth Hacking
• Data-Driven Marketing
• GA4 / Klaviyo / Power BI
• Campaign Strategy
• E-commerce Marketing

Skills & Expertise

Core Performance & Growth Skills

1. Performance Marketing Mastery (Meta, Google, YouTube, etc.) — ⭐⭐⭐⭐⭐

→ Ability to strategize, execute, and optimize campaigns across major paid channels to achieve ROI and scale goals.

2.Data Analysis & Decision Making (Excel, Power BI, GA4, attribution tools) — ⭐⭐⭐⭐⭐

→ Comfort with data-driven storytelling, dashboard interpretation, and converting insights into actions.

3.D2C Funnel Understanding (awareness → conversion → retention) — ⭐⭐⭐⭐⭐

→ Deep knowledge of how customers move through the D2C journey and how to plug funnel leakages.

5.Conversion Rate Optimization (CRO) — ⭐⭐⭐⭐☆

→ Hands-on experience running A/B tests, optimizing landing pages, and improving checkout flows.

6.Customer Retention & CRM (email, WhatsApp, SMS, loyalty) — ⭐⭐⭐⭐☆

→ Knowledge of tools like Klaviyo, MoEngage, or similar platforms for retention and lifecycle marketing.

7.Creative Strategy & Ad Communication — ⭐⭐⭐⭐☆

→ Ability to brief, evaluate, and iterate on ad creatives that convert while staying true to brand tone.

8.Growth Experimentation (hypothesis → test → learn → scale) — ⭐⭐⭐⭐☆

→ Structured approach to running experiments across channels and customer segments.

Strategic & Cross-Functional Skills

1.Business & Financial Acumen (P&L impact, ROAS, CAC, LTV) — ⭐⭐⭐⭐⭐

→ Strong understanding of how marketing decisions impact revenue, margins, and payback periods.

2.Project Management & Execution Ownership — ⭐⭐⭐⭐☆

→ Ability to plan, prioritize, and execute multiple growth initiatives simultaneously.

3.Collaboration with Tech, Product, and BI Teams — ⭐⭐⭐⭐☆

→ Experience working in cross-functional setups, aligning campaigns with product & data teams.

4.Agency & Vendor Management — ⭐⭐⭐⭐☆

→ Skilled at managing external partners to ensure delivery on timelines, budgets, and KPIs.

Analytical & Technical Fluency

1.GA4, Tag Manager, Attribution Models, UTM Mastery — ⭐⭐⭐⭐☆

→ Strong technical grounding to ensure clean tracking, event setup, and data integrity.

2.Basic SQL or Data Querying Skills (optional but valuable) — ⭐⭐⭐☆☆

→ Useful for direct data pulls and performance deep-dives in collaboration with BI teams.

3.Understanding of Marketing Automation & Retargeting — ⭐⭐⭐⭐☆

→ Knowledge of automation flows, lookalike audiences, and dynamic retargeting strategies.

Soft Skills & Mindset

1.Analytical Curiosity & Problem-Solving Attitude — ⭐⭐⭐⭐⭐

→ Always digging deeper into data to uncover “why” behind every movement.

2.Creative Thinking & Consumer Empathy — ⭐⭐⭐⭐☆

→ Balance of left-brain (data) and right-brain (storytelling) thinking.

3.Adaptability & Bias for Action — ⭐⭐⭐⭐☆

→ Ability to thrive in a fast-paced, experimental, high-growth environment.

4.Strong Communication & Presentation Skills — ⭐⭐⭐⭐☆

→ For effectively sharing insights, learnings, and performance updates with leadership.

⚙️ Bonus (Good-to-Have) Skills

1.Experience in Fashion / Lifestyle D2C Brand — ⭐⭐⭐☆☆

→ Understanding of seasonal cycles, merchandising, and creative storytelling in apparel.

2.Basic UI/UX Sensibility for Landing Pages & Website Journeys — ⭐⭐⭐☆☆

→ Helps collaborate effectively with product and design teams for funnel optimization.