Assistant Manager, FP&A Marketing

Assistant Manager / Manager – Financial Planning & Analysis (Marketing Business Partner)

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with a suite of solutions that help organizations manage the entire event lifecycle. Our mission is to transform the way meetings and events are planned, executed, and evaluated globally.

Position Overview

We are seeking a strategic and analytically strong FP&A professional to join our team as an Assistant Manager/Manager – FP&A, with a specific focus on Marketing Finance. This role will act as a business partner to Cvent’s global marketing leadership team, collaborating closely to drive data-backed decision-making, marketing efficiency, and strategic growth initiatives.

You will lead core planning processes like annual budgeting, monthly reforecasting, and cost tracking, while also driving key marketing efficiency metrics such as Customer Acquisition Cost (CAC), Cost per Lead (CPL), Lead Conversion by Tactic, CLTV, ROI analysis, and more. The ideal candidate will have strong financial acumen, deep familiarity with marketing dynamics and funnel metrics, and the ability to work with global stakeholders across Marketing, Sales, and Finance.

This role involves frequent interaction with senior leaders across Marketing, Sales, and Corporate Finance teams based in the U.S., UK, and India.

Key Responsibilities

• Act as a Finance Business Partner to the Global Marketing organization.
• Own and manage global annual budgeting and monthly forecasting for Marketing expenses

• Develop and track key Marketing efficiency metrics, including:
• CAC (Customer Acquisition Cost)
• CLTV (Customer Lifetime Value)
• Cost per Lead (by cloud, by tactic)
• Lead Conversion Rates (by tactic/channel)
• Marketing ROI
• Drive deep-dive analytics on event ROI, digital campaigns, tradeshows, and content marketing performance.
• Support and advise on resource allocation decisions across marketing channels and geographies.
• Partner with Sales, Marketing Ops, and Data/Analytics teams to ensure consistent measurement frameworks.
• Create executive-level dashboards, presentations, and financial insights to support strategic initiatives.
• Lead or support ad-hoc strategic projects, including M&A integration and cost optimization initiatives.
• Collaborate with cross-functional teams like Accounting, HRBP, Talent Acquisition, and IT for alignment and data gathering.
• Extract and analyze data using tools like Salesforce, Adaptive Insights, Tableau, Excel, and other analytics platforms.

Qualifications

• 7–10 years of experience in Financial Planning & Analysis (FP&A), preferably with exposure to Marketing or Revenue Operations.
• Deep understanding of marketing funnel metrics, digital campaign dynamics, and channel/tactic-level ROI.
• Strong data-driven mindset and ability to structure and interpret large datasets to generate insights.
• Expertise in financial modeling, forecasting, and metric development.
• Hands-on experience with Salesforce CRM, Adaptive Insights, Tableau, or similar tools preferred.
• Excellent communication skills with the ability to present insights to non-financial stakeholders.
• Demonstrated ability to manage multiple priorities in a fast-paced, high-growth environment.
• Proven experience working with senior leaders or executive stakeholders is a plus.
• MBA or CFA preferred.

Why Join Cvent’s Finance Team?

• Opportunity to partner directly with global business leaders and drive strategic initiatives
• High visibility role with direct impact on growth and decision-making
• Collaborative and innovation-focused work culture
• Exposure to global processes and cross-functional initiatives