Digital Marketing Manager

3 weeks ago

Delhi India, India Career Launcher Full time

Job Title

Manager – Product Digital Marketing (UG Products: CUET, IPM, BBA, Law)


Role Overview

This role is responsible for strategizing, executing, and optimizing digital marketing

initiatives for Career Launcher’s undergraduate products, including CUET, IPM, BBA

and Law. The ideal candidate is data-driven, creative, and comfortable working in a fast-

paced, cross-functional environment with ownership over performance marketing,

organic growth, and digital sales funnels.


Key Responsibilities

  • Develop and manage integrated digital marketing campaigns across Meta & Google Ads to drive lead generation, optimize return on ad spend (ROAS), and scale monthly paid acquisition efforts.
  • Allocate and optimize digital budget to maximize paid lead volume and minimize cost per lead (CPL).
  • Execute SEO and content marketing strategies to increase organic website traffic and grow annual lead pipelines, maintaining strong capture and conversion ratios.
  • Drive social media growth and engagement by managing cross-platform channels and creating impactful content, including reels and creative posts.
  • Build and manage automated outreach and nurturing workflows using CRM platforms (LS).
  • Take complete ownership for UG product segment and actively coordinate with different stakeholders including product, sales and support extending to senior management as well
  • Orchestrate multi-channel communication campaigns via SMS, WhatsApp, and Email, tracking and improving channel performance.
  • Collaborate closely with product, content, and sales teams to streamline funnel management and ensure a cohesive customer journey.
  • Monitor campaign performance using analytics tools and report KPIs to stakeholders, recommending data-driven actions for continuous improvement.
  •  Stay up-to-date with digital marketing trends, tools, and best practices, especially in the EdTech and UG entrance domains.


Desired Qualifications

  • Bachelor’s/Master’s degree in Marketing or a related field.
  • 4+ years of relevant experience in digital marketing, preferably in the EdTech industry.
  • Proven expertise in Meta & Google Ads, SEO, content marketing, and CRM- based lead management. Strong analytical skills with proficiency in web analytics and marketing automation platforms.
  • Creative mindset with the ability to produce engaging digital content.
  •  Excellent communication, project management, and cross-functional collaboration abilities.

  • Digital Marketing Manager

    3 weeks ago

    Delhi, India, India TLC DigiTech Pvt. Ltd. Full time

    Digital Marketing ManagerRole Overview: We are seeking a strategic, creative, and data-driven Digital Marketing Manager to lead our digital growth initiatives. This role will be responsible for crafting and executing digital marketing campaigns that drive user acquisition, engagement, retention, and brand awareness. You will work closely with the content,...

  • Digital Marketing Specialist

    3 weeks ago

    Delhi, India, India SUBLIWORLD Full time

    Company DescriptionSubliworldRole DescriptionThis is a full-time on-site role for a Digital Marketing Specialist located in Delhi, India. The Digital Marketing Specialist will be responsible for executing and managing digital marketing campaigns, including social media marketing and online marketing. Daily tasks will include managing web analytics to measure...

  • Digital Marketing Executive

    2 weeks ago

    Delhi, India, India HEXA TRENDZ PVT LTD Full time

    Company Description Hexa Trendz Pvt Ltd is a start up in Lifestyle products launched by a team of corporate leaders who have rich professional experience of FMCG, Telecom and Power generation industry. We are launching range of Herbal beauty and personal care products, Korean dkun care brand, Perfumes and Premium innerwear. Role Description This is a...

  • Senior Brand Manager

    2 weeks ago

    Delhi, India, India Growify Digital Full time

    We're Hiring: Senior Brand Manager Join Growify Digital, one of the top e-commerce growth agencies specializing in luxury and fashion space! managing their end-to-end e-commerce operations.We are looking for a results-driven, creative, and strategic Brand Manager to:✨ Collaborate with co-founders to design and execute marketing plans.✨ Build strong...

  • Digital Marketing

    3 weeks ago

    Delhi, India, India DMI Finance Private Limited Full time

    Job Purpose:We are looking for a seasoned candidate of New Customer acquisition to take complete ownership of our digital customer acquisition framework. The ideal candidate is a commercially astute, data-obsessed leader who will architect and operate the engine that powers DMI's growth in the competitive digital lending space. You will hold the P&L for all...

  • Manager - Digital Marketing

    3 weeks ago

    Kerala, India, India QBurst Full time

    Description:We’re seeking a who is excited to contribute to our AI-led transformation and translate strategy into scalable execution. Experience: 10 to 15 yearsLocation: Bangalore, Chennai, Noida, Trivandrum, Kochi, Calicut and ThrissurResponsibilities:Own end-to-end delivery of omnichannel projects (email, web, paid media, analytics, automation).Translate...

  • Digital Marketing Specialist

    2 weeks ago

    Delhi, India, India TRDFIN Support Services Pvt Ltd Full time

    As a Meta & Google Ads Expert, you will be responsible for strategizing, executing, and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). A key part of your role will include ensuring policy compliance, managing G2 verification requirements, and navigating ad restrictions...

  • Digital Marketing Executive

    3 weeks ago

    Chandigarh, India, India Silver Fern Education Consultants Full time

    Type: Full-Time, In-Office, No Work from Home provision available Location: ChandigarhPlease Note:This role requires continuous attention to detail and proactive monitoring of online campaigns across all digital platforms. A strong sense of ownership, timely responsiveness, and commitment to campaign performance is expected.Roles and Responsibilities:●...

  • Digital Marketing Specialist

    3 weeks ago

    Kerala, India, India ZIYA ACADEMY LLP Full time

    Company Description Established in 2020, Ziya Academy is an esteemed institution dedicated to shaping the educational experience of aspiring minds. Nestled amidst the lush green landscapes of Kochi and Aluva, Kerala, the academy provides a holistic and nurturing environment that empowers students to reach their highest potential. With a team of experienced...

  • Digital Marketing Specialist

    3 weeks ago

    Maharashtra, India, India V Group Inc. Full time

    Role: Digital MarketingIndustry Type: IT Services & ConsultingDepartment: Marketing and CommnicationEmployment Type: Full Time, PermanentJob descriptionPosition Summary:We are looking for a dynamic professional to lead and execute our marketing, branding, and business promotion initiatives across products and services. The role involves strategizing and...