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Adobe Launch Developer
2 days ago
Job Description :
- The Adobe Launch Developer will implement tagging and AB XT test using Adobe Experience Cloud platform supporting organizations reporting analytics and personalization objective
- Develops functionality by following Honda internal development standards Technical solution to include detailed design documentation code configuration and other supporting technical documents
- Collaborate with Web Analytics team to conceptualize reporting strategies for the dealer facing website
- Implement Data tags and Liferay DXP 7 4 and maintain the tracking of user behavior on dealer facing portal using Adobe Launch tag management system to provide data for use in Adobe Analytics and Adobe Target
- Design and develop a structured data layer for dealer portal to ensure accurate data collection
- Maintain tracking updates to ensure Adobe Analytics remains up to date and accurate
- Deploy 3rd party tracking pixels and maintain a log of active pixels vs expired tracking pixels
- Use Adobe Target to deploy A B tests and personalized experiences to improve user experience and key conversion goals
- Monitor website tracking performance using standard tools
- Troubleshoot front end performance issues related to tagging and testing using JavaScript jQuery CSS HTML
- Identifies and analyzes business needs gathers requirements and defines scope and objectives
- Identifies and defines process and data improvements
- Maintains data dictionaries and creates and distributes reports to support media analytics and customer data platform vendors
- Ability to troubleshoot scripting issues on the digital platforms using browsers console and other tools is a must
Experience Requirements :
- Adobe Launch Advanced level proficiency with modern web technologies including HTML CSS Javascript with detailed knowledge of browser dependencies and cross platform issues
- Advanced level proficiency with client side scripting technologies using Javascript
- Proficient in vanilla JavaScript ES5 and ES6 to extract data from the DOM manipulate DOM layout in an asynchronous manner
- Any Experience Working In AEM Is Preferred
- Familiar with server side programming web scripting and template languages is highly desired e g JSP Java
- Good understanding of software development engineering principles frameworks and technologies
Desired Skills and Experience : Adobe Target
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