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Senior Analyst/Manager
4 months ago
What you will need to succeed in the role :
Knowledge & Experience / Qualifications :
- 3+ years of experience on optimisation A/B test development using HTML, CSS and Java using Optimizely or similar tools (Adobe target, Maxymizer)
- A relevant first degree in Mathematics, Statistics, Computer science or any quantitative area or MBA (with quantitative background). A Masters in a related discipline would be of value.
- Hands on experience working with solutions such as Adobe Analytics/ Omniture, Adobe Ad-hoc.
- Understanding of Digital Analytics ecosystem with various plays and optimization approaches to enhance digital experience is preferred.
- Experience on SQL/Bigquery preferred
- Strong desire to work in analytics area
- Exceptionally strong project management, problem-solving, inter-personal and communication skill.
- Impact on the Business/Function [COMPLETE 3-4 AREAS]
- Work closely with UX/CX, design, content, Analytics teams, ad control, to scope out tests, document requirements, create hypotheses, develop variations to test, build tests and thoroughly QA
- Act as the technical subject matter expert on AB Testing implementation best practices across Optimisation team peers.
- Develop test variations within Optimizely that will support our analysis and drive customer experience optimisation initiatives across desktop, mobile and app.
- Proactively come up with new test ideas on how to improve the customer experience and further iterate on tests using analysis of onsite behaviour, customer feedback and competitor analysis.
- Create post-test reporting dashboards for test measurement and share learnings with the stakeholders
- Role requires collaborative working with colleagues in the Analytical functions within the regions, the Digital Centres of Excellence, and the Global Digital Analytics leadership.