Brand Manager

18 hours ago


Chennai Tamil Nadu India, Tamil Nadu Groupe Lactalis Full time

Description : Brand ManagerExperience:Minimum 10 – 12 years in Marketing & Brand ManagementPreferably from a Dairy / Food FMCG backgroundShould ideally carry 2-3 years of sales experienceKey Role DeliverablesAnalyse data to identify Issues and growth opportunitiesCreating and executing marketing campaigns , promotions and BTL activations to drive Sales and attract customers across various channelsInitiating Marketing research and Competition analysis leading to clear actionable for Brand plansEnsure consistent brand messaging and communicates the brand's unique value proposition.Strategize and execute online and offline promotionsDesign and implement the Online Content Strategy with digital agencyCoordinating with various agencies - Creative , digital to put together compelling brand messagingTracking and analysing the performance of media campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.Key SkillsData-driven approachFlair for translating insights into consumer led actionableUnderstanding of Research and Strong Analytical Skills mind-set to interpret data, attention to detail.Understanding of the various media vehicles and how to measure themMastery of written, verbal and Presentation skillsP&L / Financial understandingFamiliarity with latest marketing technologies and toolsEducation QualificationMBA / Post graduate degree in Business Marketing/Advertising,


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