Marketing/Growth Lead

3 weeks ago

Hyderabad Telangana India, Telangana scale.jobs Full time

What is Scale.jobs?We're making job hunting less painful. Simple as that.At Scale.jobs, we connect job seekers with real people (we call them Career Associates) who handle the tedious part of applying to jobs. Because let's be honest, nobody wants to spend their nights copying and pasting resumes into different websites.We've built a platform that gives job seekers two options: AI driven SaaS for the DIY types, or real human experts who do it all for them. Our Career Associates manually apply to handpicked jobs, read actual job descriptions, and tailor each application. No bots. No bulk spam. Just real work that gets results, 93% success rate and 3x more interviews.We're a Techstars-backed, profitable company that's been around for 2 years. Started in the US, Canada, and UK markets, now expanding into India. And we're looking for people who want to help us scale this thing.‍♂️ What will you own?We’re looking for a traffic-obsessed, lead-gen-driven Head of Marketing with ruthless execution and a love for experimentation. Someone who lives in dashboards, understands acquisition at a deep level, and knows how to scale predictable inbound pipelines acrossSEO, Meta Ads, Paid Search, Influencers, Landing Page CRO, and Content Engines. Prior hands-on scaling experience in at least three of these channels is a must.You’ll join 15+ elite operators and founders obsessed with getting this big, a team that pushes hard on learning, iterating, and winning every single day.Key KPIs for this Role :Traffic & Acquisition• Grow monthly website traffic from 15K → 40K+ in the first 3 months• Scale SEO & AEO to contribute from 10% to 30%+ of total traffic within 6 months• Grow Meta + Google Ads to deliver predictable weekly inbound leads• Keep paid CAC efficient while scaling budgets via better targeting and ad optimization.• Launch 2 new acquisition channels with measurable ROI• Demonstrate hands-on execution in at least 3 channels: SEO, Meta, Paid Search, Influencers, CRO, contentLead Gen & Conversion• Improve landing page CVR by 20–40%• Run continuous experimentation with 2+ A/B or CRO tests per monthRevenue Impact• Drive measurable uplift in MQL → SQL → Customer conversion• Directly contribute to 20% MoM revenue growth through acquisition improvementsOps & Execution• Build a marketing engine with weekly reporting, dashboards, and clear attribution• Own budgets, allocate experiments, and run growth sprints with founders• Establish a predictable lead + revenue forecast model You will be a good fit if you4–8 years of experience in performance marketing / growth roles at a tech-first company (preferably product-led, SaaS, or marketplace)Proven track record of scaling acquisition channels from scratch to meaningful volumeDemonstrated hands-on expertise in at least 3 of the following:SEO & programmatic SEOMeta Ads / Paid SocialGoogle Ads / Paid SearchInfluencer marketingLanding page CROContent engine & editorial systemsExperience managing ₹2–4 Cr+ annual paid budgets with efficient CAC targetsBuilt a data-driven attribution funnel and used it to make spend decisions

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