Marketing Manager

1 week ago

Bengaluru Karnataka India, Karnataka Aptivision Technologies Full time

Job Title: Marketing Manager - Real Estate

Department: Sales & Marketing

Reporting To: Head of Sales & Marketing / General Manager - Marketing

Work Location: Bangalore, Karnataka (Koramangala)


Job Purpose:

To plan, develop, and execute marketing strategies that enhance brand visibility, generate quality leads, and drive sales for residential and commercial real estate projects. The Marketing Manager will oversee digital, offline, and event-based marketing initiatives to ensure consistent branding and effective communication across all channels.


Key Responsibilities:

1. Marketing Strategy & Planning

· Develop and implement comprehensive marketing plans for ongoing and upcoming real estate projects.

· Define marketing budgets, timelines, and performance KPIs.

· Conduct market research and competitor analysis to identify trends and opportunities.

· Collaborate with the sales team to align marketing strategies with sales objectives.

2. Branding & Communication

· Manage the company’s brand positioning and ensure consistency across all marketing materials.

· Oversee the creation of project brochures, hoardings, digital creatives, videos, and other promotional content.

· Coordinate with design agencies, PR firms, and media partners for campaign execution.

3. Digital Marketing

· Lead digital marketing initiatives including SEO, SEM, social media campaigns, email marketing, and website management.

· Track and analyze campaign performance to optimize ROI.

· Manage online reputation and digital engagement with potential buyers.

4. Lead Generation & Events

· Drive lead generation campaigns through multiple channels digital, outdoor, print, and channel partners.

· Plan and execute project launches, property expos, and customer engagement events.

· Develop referral and loyalty programs to encourage repeat business.

5. Coordination & Reporting

· Work closely with the sales team to track lead conversions and marketing effectiveness.

· Prepare and present monthly marketing performance reports and insights to senior management.

· Ensure timely execution of campaigns within approved budgets.


Key Skills & Competencies:

· Strong understanding of real estate marketing and buyer behavior

· Proficiency in digital marketing tools and analytics platforms

· Excellent communication, leadership, and project management skills

· Creative mindset with attention to detail

· Ability to manage multiple projects and vendors simultaneously


Qualifications & Experience:

· MBA/PGDM in Marketing, Communication, or related field

· 5–10 years of experience in marketing, with at least 3 years in the real estate sector

· Proven experience in launching and promoting large-scale residential or commercial projects

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