Senior Product Designer

Senior Product Designer (Consumer)

Location: Bengaluru

Company: Licious

About Us

At Licious, we are redefining how consumers experience fresh meat and seafood, combining unmatched quality with delightful convenience. Our mobile app is the centerpiece of this transformation, offering a seamless, visually engaging, and emotionally resonant experience.

We are seeking a Senior Product Designer who is a supremely talented individual contributor—someone who can independently own and execute projects that raise the design bar for the entire team. You’ll work at the intersection of consumer empathy, visual craft, and product strategy to create industry-leading mobile experiences.

What You’ll Be Doing

• End-to-End Design Ownership: Take full ownership of design projects—from problem definition to delivery—executing with minimal supervision while maintaining exceptional quality.
• Consumer-Centric Experience Design: Craft intuitive, visually striking, and emotionally engaging designs for the Licious consumer app. Ensure that every interaction feels natural, delightful, and frictionless for users.
• Innovation & Gamification: Integrate gamified experiences and micro-interactions to boost engagement, retention, and brand love, drawing inspiration from leading consumer apps.
• User Research & Insights: Partner with product managers and researchers to understand consumer needs through interviews, surveys, and analytics. Translate these insights into impactful design decisions.
• Prototyping & Visual Excellence: Create wireframes, prototypes, and high-fidelity mockups in Figma that push the boundaries of what’s possible while staying grounded in brand and usability principles.
• Collaboration Across Teams: Work closely with engineers, product managers, and marketing to ensure designs are not only beautiful but also technically feasible and aligned with business goals.
• Usability Testing & Iteration: Conduct usability tests to validate ideas and iterate rapidly based on feedback and data.
• Raising the Bar: Consistently deliver work that inspires the rest of the team, setting a high standard for design craft, creativity, and attention to detail.

What You’ll Bring to the Team

• Experience: 6+ years in product design, primarily in consumer-facing mobile products. Background in quick commerce, e-commerce, or other high-engagement consumer apps is a plus.
• Design Expertise: Mastery of Figma and other modern design tools. Exceptional eye for typography, color, layout, and motion design. Ability to balance visual appeal with usability and conversion goals.
• Independent Execution: Proven track record of leading projects end-to-end with minimal guidance, delivering designs that move key metrics.
• Consumer Empathy: Deep understanding of user psychology and behaviors, translating them into emotionally resonant experiences.
• Research-Driven Approach: Experience using user research and analytics to inform design choices. Ability to work closely with data to validate and refine solutions.
• Problem-Solving: Skilled at simplifying complex requirements into elegant, functional design solutions.
• Collaboration Skills: Strong communication skills to clearly present design rationale and build alignment with cross-functional partners.
• Platform Fluency: Expertise in designing for both iOS and Android platforms, with a solid grasp of platform-specific guidelines and best practices.

Why Join Licious?

• High Impact: Shape the mobile experience for a fast-growing consumer brand used by thousands daily.
• Creative Freedom: Work in a startup environment that encourages innovation, rapid experimentation, and pushing boundaries.
• Ownership: Drive your own projects with the autonomy to make meaningful design decisions.
• Culture of Excellence: Be part of a team that values design craft, consumer obsession, and bold ideas.

Come build experiences that set new standards for consumer delight and make Licious a household name in digital-first food experiences.