Senior Analyst

3 days ago


Greater Chennai Area, IN QBurst Full time

Description:

QBurst is undergoing an and seeks a to design, build, and optimize integrations and customer journeys on enterprise MA platforms.


Responsibilities:

  • Translate business requirements into effective marketing automation solutions using tools such as Adobe Campaign, SFMC, Marketo
  • Design, build, and execute advanced campaigns across email, SMS, push notifications, and other digital channels
  • Provide implementation consultancy, customer support, and post-deployment assistance.
  • Develop, test, deploy, and document technical & business solutions within MA platforms.
  • Design and configure ETL logic and data flows to integrate customer data with marketing automation platforms
  • Manage small to mid-sized projects independently, including reporting to stakeholders
  • Develop dashboards and performance reports to track and optimize campaign effectiveness
  • Continuously recommend improvements for campaign performance and customer engagement
  • Stay updated with the latest marketing automation strategies, AI/ML capabilities, and industry standards
  • Collaborate cross-functionally to design, test, and optimize .multi-channel journeys
  • Work independently in dynamic environments, including handling emergencies and release support

Requirements:

  • Minimum 3+ years of hands-on experience with at least one marketing automation tool: Adobe Campaign, SFMC, Eloqua, Marketo, HubSpot, Braze, Insider, Klaviyo, or Adobe Journey Optimizer (AJO)
  • Specialize in Adobe Campaign and SFMC
  • Programming knowledge: JavaScript, HTML, CSS, XML, JQuery, SQL, JSON, Shell Script, AMPscript, SSJS (hands-on experience in any is a strong advantage)
  • Certification(s) in marketing automation platforms or AI-driven marketing tools preferred
  • Strong problem-solving, documentation, and stakeholder communication skills



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