
Institutional Sales Manager
3 days ago
Position/Profile Title: Key Accounts Manager – Institutional Sales
Experience: 5-10 years
Critical/Special Exposure:
- Institutional Account Development – Proven experience in cracking and growing business with corporate/army/railway canteens, hospitals, caterers, and educational institutions.
- Distributor Network Management – Ability to appoint, manage, and drive distributors who specialize in institutional supply.
Purpose of the Position:
We are looking for an experienced Institutional Sales Manager to strengthen our institutional business. The incumbent will be responsible for developing key institutional accounts (corporate canteens, defense/army canteens, railway canteens, hospitals, educational institutions, and caterers) while also identifying, onboarding, and managing distributors who can effectively service these accounts.
Roles and Responsibility
- Develop and manage sales from institutional channels such as corporate, army, and railway canteens, hospitals, educational institutions, and catering services.
- Build strong relationships with purchase managers, canteen officers, caterers, and other stakeholders to generate sustained business.
- Identify and appoint distributors specialized in institutional supply, ensuring adequate infrastructure, stock, and service levels.
- Monitor distributor performance and provide guidance to align with institutional account requirements.
- Achieve monthly, quarterly, and annual institutional sales targets.
- Ensure smooth coordination with supply chain, operations, and finance for order execution and collections.
- Track competitor activities, pricing, and market trends to support strategic planning.
- Manage compliance with institutional procurement processes, contracts, and documentation.
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