Marketing Manager

4 weeks ago

Bengaluru Karnataka India, Karnataka Kapture CX Full time

Company Overview


Kapture is a leading Software as a Service (SaaS) company with 1000+ enterprise customers across 18 countries. We provide Customer Support and Service SaaS platform to some of the leading businesses in Retail, Ecommerce, Travel and BFSI verticals in India, Middle East, South East Asia and US. With a commitment to innovation and excellence, we empower businesses to build the gold standard of Customer Experience function.


About the role-


We are looking for a creative and driven Marketing Manager who will be responsible for

developing and executing our content strategy, managing social media presence, and

supporting product marketing efforts through impactful sales enablement materials.

If you are passionate about storytelling, thrive at the intersection of creativity and strategy, and

enjoy building content that drives brand awareness, engagement, and sales impact we have the

perfect job for you


Your responsibilities:


● Collaborate with product and sales teams to build impactful sales collateral: brochures,

one-pagers, PPTs, proposals, and decks.

● Create customer-facing decks and internal enablement content to empower sales teams.

● Write and publish high-quality content to engage target audiences.

● Manage and grow our presence on LinkedIn, Twitter, Instagram, and other social

channels with engaging campaigns.

● Manage community engagement across forums, groups, and customer communities to

drive conversations, build relationships, and strengthen brand advocacy.

● Research industry trends, competitor content strategies, and customer needs to shape

effective storytelling.

● Track and analyze content and social performance; optimize based on engagement,

traffic, and lead-gen KPIs.

● Partner with design to create visually engaging assets for campaigns and collateral.

● Maintain brand voice and consistency across all channels and communications.


Skill sets/Experience we require:


● 4–6 years of experience in content marketing, social media, or product marketing.

● Strong writing, editing, and storytelling skills with proven ability to create engaging

content.

● Hands-on experience with social media platforms and analytics tools.

● Familiarity with content and marketing tools (WordPress, Dash, SEMrush, Google

Analytics).

● Strong presentation skills; proficient in creating professional PPTs, sales decks, and

customer-facing materials.

● Basic design skills (Canva, Figma, PowerPoint) to support quick turnarounds.

● Knowledge of SEO and content optimization best practices.

● Excellent project management and collaboration skills to work cross-functionally.

● A self-starter who can manage multiple priorities with minimal supervision.


Pedigree:


● Bachelor’s degree in Marketing, Communications, Business, or related field.

● MBA or specialization in Marketing preferred.

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