Marketing Manager

2 days ago

Coimbatore Tamil Nadu India, Tamil Nadu Renaatus Full time

The Ideal candidate will be responsible for planning, developing and executing marketing strategies to promote real estate and construction projects, enhance brand visibility, generate qualified leads and support sales objectives. The role requires a strong understanding of the real estate market, customer behavior and both offline and digital marketing channels. Strategic Planning & Brand ManagementDevelop and implement comprehensive marketing strategies aligned with business goals and project launchesStrengthen brand positioning and ensure consistent brand communication across all platformsConduct market research, competitor analysis, and customer insights to guide marketing decisionsProject & Product MarketingPlan and execute marketing campaigns for residential, commercial, and mixed-use projectsCoordinate with project, sales, and CRM teams for project-specific promotionsPrepare project marketing plans including launch strategies, pricing support, and collateralLead Generation & Sales SupportDrive lead generation through digital, print, outdoor, channel partners, and on-ground activitiesWork closely with the sales team to ensure quality lead flow and conversion supportMonitor lead performance, campaign ROI, and optimize strategies accordinglyDigital Marketing & CommunicationsOversee digital marketing initiatives including website, SEO/SEM, social media, email marketing, and online portalsManage content creation such as brochures, presentations, videos, walkthroughs, and social media creativesCoordinate with agencies for digital campaigns, media buying, and creative executionAdvertising & PromotionsPlan and manage ATL, BTL and TTL activities including hoardings, print ads, events, exhibitions, and site brandingManage media planning, negotiations, and vendor coordinationEnsure timely execution of campaigns within approved budgetsBudgeting & Vendor ManagementPrepare and manage the annual marketing budget and campaign-wise cost controlAppoint, manage, and evaluate performance of marketing agencies, designers, printers, and vendorsEnsure cost optimization without compromising brand qualityReporting & ComplianceTrack and analyze marketing performance metrics and prepare periodic reports for managementEnsure compliance with RERA guidelines, advertising norms, and company policiesMaintain proper documentation and approvals for all marketing communicationsQualifications & Skills: MBA / PGDM in Marketing, Communications, or Business Management6-8 years' experience in MarketingExcellent communication, presentation, and negotiation skillsStrong understanding of real estate and construction marketingStrategic thinking with hands-on execution abilityLeadership and team management capabilitiesBudgeting and vendor management skills

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