Digital Marketing Specialist

12 hours ago

Mumbai Maharashtra India, Maharashtra Bharat Bijlee Ltd Full time

Purpose

To handle digital marketing activities for the Drives & Automation Division for enhancing brand image, visibility reach and to generate leads for business growth by coordination with sales team and vertical managers.


Lead Generation

  • Generate Leads through various marketing channels (e.g. social media; email marketing; Concall.
  • Track Leads on Monthly basis for conversion rate.
  • Ensure smooth transition of leads to the sales team.
  • Handle and Track Enquiries generated through web portal and coordinate with sales team to close the TAT.

Customer Relationship Management.(CRM)

  • Maintain and Update customer data in the CRM (SAP) System.
  • Customer Segmentation vertical wise

Digital Marketing

  • Make effective use of AI tools
  • Run email/WhatsApp campaigns to existing customer /prospects by sharing Newsletter; Product Catalogs; Success Stories; Introduction mailers; Seminar/Exhibition E invites, Gratitude Mailers.
  • Maintain database of presentations/success stories.
  • Track likes/shares/comments and followers growth on social media sites
  • Create and manage high quality contents for various marketing channels (Blogs, Emails, Social media posts).

Brand Building

  • Coordinate with vertical Managers & Corporate Communication team to organize webinars/ Exhibitions/Seminars.
  • Support Vertical Managers in catalog / Flyer development
  • Assist Vertical Managers for customer/consultant approvals
  • Coordinate with Application Manager /Vertical managers /corporate communication team for Product Performance Videos and its launch on the social networking sites.
  • Coordinate with Corporate Communication to create engaging posts on social media to increase brand visibility.
  • Coordinate with corporate communication team for website updates.
  • Monitor and analyses customer’s sentiment towards the brand through surveys/reviews /social media mentions.

Market Research

  • Track Industry Trends and competitor websites /blogs /product updates /marketing strategies and align our marketing strategy accordingly.
  • Track customer satisfaction scores / Levels post product installation services /breakdown calls/ product Training.

Provide feedback to management team on weekly basis

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