Brand & Event Management - Global Marketing Communication

3 weeks ago

Bengaluru Karnataka India, Karnataka Biocon Biologics Full time

At Biocon Biologics, we are creating a model for the future of healthcare for all. We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives and we do this by fostering a culture of affordable innovation, patient centricity and disruptive thinking. We are a multicultural global company where employees have a purpose and passion to work closely with partners and patients. We have proven end to end expertise in the field of biosimilars, from its development, manufacturing, clinical development, regulatory approvals to commercialization. We have a long-term commitment to bring high quality affordable biosimilars to patients all over the globeAbout the RoleThe Brand and Event Management Lead will be responsible for shaping and executing Biocon Biologics' global product brand strategies, ensuring alignment with the corporate and product global vision. The role also involves planning and managing high-impact internal and external events that enhance brand presence and engagement.Key Responsibilities:Brand Management:Drive the development and execution of corporate and product brand strategies across Oncology, Immunology, Insulins, and other therapy areas.Ensure brand consistency across all marketing and communication touchpoints globally.Collaborate with internal stakeholders to develop creative assets that align with Biocon Biologics’ global brand identity, Sphaera.Manage GMC BrandSphere, the global brand asset management library.Event Management:Plan and execute high-profile global events, conferences, and exhibitions, including CPHI and Biocon’s annual partner networking event, Biosphere etc.Develop event themes, branding, and messaging in collaboration with cross-functional teams.Manage vendor relationships, logistics, and execution to ensure seamless event delivery.Track event ROI and impact on brand engagement.Stakeholder Collaboration & Compliance:Work closely with regional and country marketing teams to localize brand assets while maintaining global brand integrity.Liaise with Medical, Legal, and Regulatory teams to ensure promotional materials and event content meet compliance standards.Drive internal engagement initiatives to strengthen corporate and product brand positioning. Qualification & Experience:Experience: 10+ years in brand management, event management, or corporate marketing in pharmaceuticals or healthcare.Education: MBA/PGDM in Marketing, Communications, or a related field.Proven experience in executing global branding strategies and high-profile events.Strong project management and stakeholder management skills.Ability to work in a fast-paced, global environment with cross-functional teams.

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