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Visual Designer

4 weeks ago

India FluidCloud Full time

About the Role

We're looking for a talented Visual Designer to join our design team and lead user experience and interface design across our web presence and marketing assets. You'll work closely with cross-functional teams – product, marketing, and engineering – to create seamless, user-centric web experiences that reflect our brand, drive engagement, and convert visitors into users or customers.

Key Responsibilities

  • Support the marketing team by creating impactful designs for various channels, including the website, marketing campaign materials, microsites, social media assets, and marketing emails.
  • Create wireframes, mockups, prototypes, and high-fidelity designs using tools such as Figma and Adobe Creative Cloud (Illustrator and After Effects).
  • Ensure UX consistency across all digital touchpoints, including email, social, and paid media creatives.
  • Expanding the Brand: Enhancing our efforts with our design system by creating more scalable and consistent assets that function across all touchpoints.
  • Analyze website performance (heatmaps, GA, A/B tests) to identify UX improvements.
  • Ensure all visual assets adhere to FluidCloud's brand guidelines while pushing creative boundaries

Experience

  • Bachelor's Degree in Art/Design or relevant experience
  • 5+ years of experience designing in a digital creative agency or client-side group; B2B / tech experience is a plus
  • A standout portfolio demonstrating sophisticated web design projects, thoughtful art direction, impactful illustrations, and elegant marketing collateral.
  • Proficiency in Figma, Adobe Creative Suite, Webflow (nice to have), or similar tools.
  • Experience designing compelling websites and marketing assets that adhere to accessibility standards and cross-browser compatibility.
  • Familiarity with basic HTML/CSS to communicate effectively with developers.
  • Strong communication skills, able to clearly articulate concepts, ideas, and creative decisions to stakeholders

Bonus Points For

  • Experience designing for developer-focused products or technical audiences
  • Motion graphics or animation skills
  • Ability to write or improve microcopy and UI text.
  • Experience in Product Design