User Acquisition Manager

3 weeks ago

India Flecks Labs Full time

About Flecks Labs

Flecks Labs builds casual games that delight players around the world — from mobile app stores to Facebook Instant Games. As we scale our portfolio, we're seeking a User Acquisition Manager to drive profitable, scalable growth through precision targeting, smart bidding, and relentless creative iteration.

Role Overview

We're looking for a performance-driven User Acquisition Manager with a sharp focus on ROAS optimization to lead paid growth across Android, iOS, and Facebook Instant Games. You'll own campaign strategy, execution, and optimization across multiple channels — ensuring that every dollar spent translates into measurable revenue.

This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities

  • Plan, execute, and continuously optimize paid UA campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin and other high-performance ad networks.
  • Develop and manage budgets with the goal of maximizing ROAS, not just installs or CTR.
  • Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements

  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., IAP, rewarded ads) and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

What We Offer

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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