Digital Marketing Specialist

3 weeks ago

Bengaluru Karnataka India, Karnataka LinkedERP Full time

Key Responsibilities

  • End-to-End Campaign Management: Plan, execute, and manage integrated digital campaigns across SEO/SEM, email, social media, and display advertising to drive leads and revenue.
  • Content & SEO Optimization: Conduct keyword research and optimize web content (website, blogs, landing pages) for both on-page and technical SEO.
  • Paid Advertising (PPC): Manage and optimize PPC campaigns on Google Ads and LinkedIn to maximize ROI and attract enterprise clients.
  • Social Media Management: Develop and execute B2B social media strategies (LinkedIn, Twitter) to enhance brand authority and generate qualified leads.
  • Email Marketing & Automation: Design and run targeted email campaigns, newsletters, and lead nurturing workflows to support the sales funnel.
  • Analytics & Reporting: Track and analyze campaign performance using Google Analytics and Search Console; provide actionable insights for improvement.
  • CRM & Automation Tools: Manage CRM and marketing automation systems (e.g., HubSpot, Salesforce) for efficient lead tracking, scoring, and lifecycle management.

Qualifications & Skills

  • Must-Have:
  • 3-4 years of proven experience in a digital marketing role, preferably in a B2B or SaaS environment.
  • Hands-on experience with Google Analytics, Google Ads, and SEO tools (e.g., Ahrefs, SEMrush, Moz).
  • Strong understanding of the entire digital marketing funnel and experience in lead generation.
  • Proficiency in managing social media campaigns, with a strong focus on LinkedIn.
  • Excellent written and verbal communication skills.
  • Data-driven mindset with the ability to derive insights from marketing metrics.
  • Good-to-Have:
  • Experience with marketing automation and CRM platforms like HubSpot.
  • Basic knowledge of HTML/CSS and WordPress.
  • Experience with content creation or working with design teams (e.g., for ad creatives, blog graphics).
  • Familiarity with the tech/ERP/IT services industry.




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