Digital Marketing Manager

3 weeks ago

Mumbai Maharashtra India, Maharashtra Generali Central Life Insurance Full time

Job Location -Mumbai (Vikhroli)


Key Responsibilities:

Overall:

  • A dynamic and results-driven Digital Marketing Manager with proficiency in media planning and execution and ensuring alignment with the overall company’s goals.
  • Experienced in last-mile management for digital campaigns- top, middle, and bottom funnel, proficient in media planning, tracking, and executing digital media to ensure seamless delivery and operational efficiency.
  • Proficient in website management and development of new website
  • Campaign management for customer communication


Digital Media Planning and Performance Marketing:

  • Strategize, develop, execute, and optimize digital marketing campaigns across various channels including Google search (SEM), social media, display, programmatic, email, etc. for driving brand awareness and lead generation
  • Co-ordinate with respective teams to gather relevant audience lists
  • Budget Management: Manage marketing budgets effectively to ensure optimal allocation of funds across different channels and campaigns
  • Prepare regular performance reports, analyse campaign data, and provide actionable insights to optimize ROI and for stakeholder presentations
  • Monitor and manage lead progression throughout the sales funnel
  • Analyze user behaviour to understand website usage and make data-driven decisions.


Campaign Management:

  • Design, edit, test, and deploy email/ RCS and WhatsApp campaigns using respective tools.
  • Create and manage multiple templates for customer campaigns
  • Experience in conducting A/B testing to optimize the campaign elements such as subject lines, visuals and calls to action for improved engagement


Management of Digital Assets:

  • Management of the current digital assets such as website, customer portal, mobile app
  • Design and implement strategies and enhance user’s engagement with the customer portal and app
  • Monitor and analyze key performance indicators (KPIs) to measure the enhancement’s effectiveness and make data-driven decisions, address any technical issue promptly
  • Work closely with product, design, and development teams to ensure marketing efforts align of customer portal and app features and updates
  • Co-ordinate with IT or development teams to resolve technical issues
  • Revamp of website, app, customer portal from execution, deployment and monitoring of the website



Requirements:

  • Bachelor’s degree in Marketing and Business to a related fields ( master’s degree preferred).
  • Proven experience of 5-7 years in marketing
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing, social media etc.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, etc.)
  • Experience with bid management tools and other analytics tools
  • Up-to date with the latest trends and best practices in SEM
  • Proficient in enhancing engagement on customer portal and customer facing app
  • Proficiency in MS Excel, MS PowerPoint and other Office 365 application
  • Proficiency in marketing analytics and data driven decision making
  • Ability to work in a fast paced, dynamic environment
  • Excellent communication and collaboration skills
  • Should be able to collaborate with various departments such as sales, product, IT, Customer support to align initiatives and execution
  • Manage relationships with external marketing agencies vendors, and partners to support campaign execution and achieve marketing goals
  • Ensure all marketing activities comply with industry regulations and ethical standards

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