 
						Digital Marketing Manager
3 weeks ago
Job Location -Mumbai (Vikhroli)
Key Responsibilities:
Overall:
- A dynamic and results-driven Digital Marketing Manager with proficiency in media planning and execution and ensuring alignment with the overall company’s goals.
- Experienced in last-mile management for digital campaigns- top, middle, and bottom funnel, proficient in media planning, tracking, and executing digital media to ensure seamless delivery and operational efficiency.
- Proficient in website management and development of new website
- Campaign management for customer communication
Digital Media Planning and Performance Marketing:
- Strategize, develop, execute, and optimize digital marketing campaigns across various channels including Google search (SEM), social media, display, programmatic, email, etc. for driving brand awareness and lead generation
- Co-ordinate with respective teams to gather relevant audience lists
- Budget Management: Manage marketing budgets effectively to ensure optimal allocation of funds across different channels and campaigns
- Prepare regular performance reports, analyse campaign data, and provide actionable insights to optimize ROI and for stakeholder presentations
- Monitor and manage lead progression throughout the sales funnel
- Analyze user behaviour to understand website usage and make data-driven decisions.
Campaign Management:
- Design, edit, test, and deploy email/ RCS and WhatsApp campaigns using respective tools.
- Create and manage multiple templates for customer campaigns
- Experience in conducting A/B testing to optimize the campaign elements such as subject lines, visuals and calls to action for improved engagement
Management of Digital Assets:
- Management of the current digital assets such as website, customer portal, mobile app
- Design and implement strategies and enhance user’s engagement with the customer portal and app
- Monitor and analyze key performance indicators (KPIs) to measure the enhancement’s effectiveness and make data-driven decisions, address any technical issue promptly
- Work closely with product, design, and development teams to ensure marketing efforts align of customer portal and app features and updates
- Co-ordinate with IT or development teams to resolve technical issues
- Revamp of website, app, customer portal from execution, deployment and monitoring of the website
Requirements:
- Bachelor’s degree in Marketing and Business to a related fields ( master’s degree preferred).
- Proven experience of 5-7 years in marketing
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing, social media etc.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, etc.)
- Experience with bid management tools and other analytics tools
- Up-to date with the latest trends and best practices in SEM
- Proficient in enhancing engagement on customer portal and customer facing app
- Proficiency in MS Excel, MS PowerPoint and other Office 365 application
- Proficiency in marketing analytics and data driven decision making
- Ability to work in a fast paced, dynamic environment
- Excellent communication and collaboration skills
- Should be able to collaborate with various departments such as sales, product, IT, Customer support to align initiatives and execution
- Manage relationships with external marketing agencies vendors, and partners to support campaign execution and achieve marketing goals
- Ensure all marketing activities comply with industry regulations and ethical standards
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