Social Media Strategist

3 days ago


South Delhi Delhi India, Delhi Invogue Shop Full time

About Us:

We are a clothing brand that specializes in shapewear based in South Delhi with a fast-growing team. Our company is dedicated to providing high-quality shapewear that combines comfort and style. We pride ourselves on our innovative approach and commitment to excellence. We are looking for a motivated and enthusiastic Influencer Marketing Expert/ Executive who can also handle administrative tasks to join our team and contribute to our ongoing success.


Key Responsibility

  • Develop and execute brand positioning and storytelling across digital platforms.
  • Create integrated content strategies for social media, influencer collaborations, and product launches.
  • Work closely with the social media, influencer, and video teams to align creative direction with brand goals.
  • Analyze performance data to identify insights, trends, and creative opportunities.
  • Collaborate with the marketing team to conceptualize campaigns, ensuring consistency in tone, voice, and visuals.
  • Stay up to date with pop culture, social trends, and competitor strategies to keep the brand narrative fresh and relevant.
  • Support founder-led marketing by building storytelling angles and positioning around the brand’s core values and voice.


Requirement

  • 2–4 years of experience in brand strategy, content strategy, or creative strategy (preferably in fashion, D2C, or lifestyle brands).
  • Strong understanding of social media ecosystems, influencer marketing, and content formats.
  • Excellent communication, conceptual thinking, and presentation skills.
  • Ability to translate marketing goals into creative storytelling and actionable strategies.
  • Passionate about digital culture, aesthetics, and building aspirational brands.




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