Social Media Strategist/Growth Strategist

1 day ago

Delhi, Delhi, India AstroSure AI Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role

We're building an in-house creative team and are looking for a 
Social Media Strategist
 who can turn big ideas into content that grows audiences, drives engagement, and maximizes reach across platforms. You'll be the bridge between creative and analytics - leading campaigns from concept to performance tracking, and ensuring our brand stays relevant, shareable, and impactful.

Key Responsibilities

Strategy & Planning

  • Develop and own the social media strategy across platforms (Instagram, YouTube, LinkedIn, TikTok, etc.).
  • Create content calendars that align with brand goals and audience insights.
  • Identify opportunities to leverage trends, memes, and cultural moments.

Growth & Algorithms

  • Stay ahead of platform algorithm updates and adjust strategies for maximum organic reach.
  • Experiment with formats (Reels, Shorts, Carousels, Lives) to drive audience growth.
  • Optimize posting times, hashtags, captions, and engagement tactics.

Creative Collaboration

  • Work closely with the Creative Head, Graphic Designer, and Video Editor to translate ideas into platform-ready content.
  • Brief and guide the creative team with data-backed insights and trend forecasts.
  • Ensure brand voice and storytelling remain consistent across all channels.

Analytics & Reporting

  • Track KPIs such as reach, engagement rate, follower growth, and conversions.
  • Provide insights and recommendations to continuously improve content performance.
  • Benchmark against competitors and industry leaders.

Skills & Qualifications

  • 3–6 years of proven experience in social media strategy, audience growth, or digital marketing.
  • Deep understanding of social algorithms, platform best practices, and emerging trends.
  • Strong creative instincts paired with an analytical, data-driven approach.
  • Excellent copywriting and storytelling ability.
  • Experience with social media analytics tools (native insights, Sprout, Hootsuite, Later, etc.).
  • Comfortable working in a fast-paced, experiment-heavy environment.

What Success Looks Like

  • Consistent follower growth across platforms.
  • High engagement rates driven by shareable, creative content.
  • Campaigns that spark conversations and build community.
  • A clear system where creativity and growth feed each other.

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