
Social Media Strategist/Growth Strategist
2 days ago
About the Role
We're building an in-house creative team and are looking for a
Social Media Strategist
who can turn big ideas into content that grows audiences, drives engagement, and maximizes reach across platforms. You'll be the bridge between creative and analytics - leading campaigns from concept to performance tracking, and ensuring our brand stays relevant, shareable, and impactful.
Key Responsibilities
Strategy & Planning
- Develop and own the social media strategy across platforms (Instagram, YouTube, LinkedIn, TikTok, etc.).
- Create content calendars that align with brand goals and audience insights.
- Identify opportunities to leverage trends, memes, and cultural moments.
Growth & Algorithms
- Stay ahead of platform algorithm updates and adjust strategies for maximum organic reach.
- Experiment with formats (Reels, Shorts, Carousels, Lives) to drive audience growth.
- Optimize posting times, hashtags, captions, and engagement tactics.
Creative Collaboration
- Work closely with the Creative Head, Graphic Designer, and Video Editor to translate ideas into platform-ready content.
- Brief and guide the creative team with data-backed insights and trend forecasts.
- Ensure brand voice and storytelling remain consistent across all channels.
Analytics & Reporting
- Track KPIs such as reach, engagement rate, follower growth, and conversions.
- Provide insights and recommendations to continuously improve content performance.
- Benchmark against competitors and industry leaders.
Skills & Qualifications
- 3–6 years of proven experience in social media strategy, audience growth, or digital marketing.
- Deep understanding of social algorithms, platform best practices, and emerging trends.
- Strong creative instincts paired with an analytical, data-driven approach.
- Excellent copywriting and storytelling ability.
- Experience with social media analytics tools (native insights, Sprout, Hootsuite, Later, etc.).
- Comfortable working in a fast-paced, experiment-heavy environment.
What Success Looks Like
- Consistent follower growth across platforms.
- High engagement rates driven by shareable, creative content.
- Campaigns that spark conversations and build community.
- A clear system where creativity and growth feed each other.
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