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Digital Analyst
3 weeks ago
Job Description :
- We are seeking a skilled Digital Analyst to join our interdisciplinary team of marketing, statistics, and consulting specialists.
- The ideal candidate will have a strong background in data analytics, digital marketing, and technical proficiency in tools such as Adobe Analytics and Google Tag Manager.
- The role involves designing and implementing onsite tracking, creating insightful reports and dashboards, integrating third-party pixels, analyzing customer journeys, and crafting targeted communication strategies.
Responsibilities :
- Educational Qualifications : Bachelor's/Master's
- Collaborate with a diverse team of experts in marketing/media, statistics/analysis, and consulting.
- Design and implement onsite tracking utilizing data layer and tag management systems (Google Tag Manager and Adobe Launch).
- Generate comprehensive reports and dashboards using Google Analytics and Adobe Analytics, providing actionable insights and recommendations.
- Integrate third-party advertising and retargeting pixels using Google Tag Manager, Adobe Launch, and Tealium.
- Analyze customer journeys and correlate tracking data with various online and offline data sources (e. g. , CRM data, seasonality, climate data).
- Develop user profiles to enable targeted communication through data management platforms.
Education and Qualifications :
- Technical university degree in a relevant field with a focus on data analytics, digital marketing, or equivalent qualification.
Work Experience :
- Minimum of 3 years of professional experience in analytics.
Technical / Professional Skills :
- Proficiency in data science and understanding of marketing/media business concepts.
- Advanced knowledge of Adobe Analytics Implementation and expertise in at least one tag management system, particularly Adobe Launch.
- Desirable familiarity with JavaScript and HTML.
- Advanced proficiency in MS Office products, especially Excel.
Other Requirements :
- Excellent communication skills.
- Proficiency in German or English.
- Strong analytical capabilities, with the ability to interpret requirements and provide strategic business recommendations.
Mandatory Skills :
- Adobe Launch
- Adobe Implementation
- JavaScript
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