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Digital Analyst

3 months ago

Mumbai, Maharashtra, India RapidBraiins Full time

Job Description :

  • We are seeking a skilled Digital Analyst to join our interdisciplinary team of marketing, statistics, and consulting specialists.
  • The ideal candidate will have a strong background in data analytics, digital marketing, and technical proficiency in tools such as Adobe Analytics and Google Tag Manager.
  • The role involves designing and implementing onsite tracking, creating insightful reports and dashboards, integrating thirdparty pixels, analyzing customer journeys, and crafting targeted communication strategies.

Responsibilities :

  • Educational Qualifications : Bachelor's/Master's
  • Collaborate with a diverse team of experts in marketing/media, statistics/analysis, and consulting.
  • Design and implement onsite tracking utilizing data layer and tag management systems (Google Tag Manager and Adobe Launch).
  • Generate comprehensive reports and dashboards using Google Analytics and Adobe Analytics, providing actionable insights and recommendations.
  • Integrate thirdparty advertising and retargeting pixels using Google Tag Manager, Adobe Launch, and Tealium.
  • Analyze customer journeys and correlate tracking data with various online and offline data sources (e. g. , CRM data, seasonality, climate data).
  • Develop user profiles to enable targeted communication through data management platforms.

Education and Qualifications :

  • Technical university degree in a relevant field with a focus on data analytics, digital marketing, or equivalent qualification.

Work Experience :

  • Minimum of 3 years of professional experience in analytics.

Technical / Professional Skills :

  • Proficiency in data science and understanding of marketing/media business concepts.
  • Advanced knowledge of Adobe Analytics Implementation and expertise in at least one tag management system, particularly Adobe Launch.
  • Desirable familiarity with JavaScript and HTML.
  • Advanced proficiency in MS Office products, especially Excel.

Other Requirements :

  • Excellent communication skills.
  • Proficiency in German or English.
  • Strong analytical capabilities, with the ability to interpret requirements and provide strategic business recommendations.

Mandatory Skills :

  • Adobe Launch
  • Adobe Implementation
  • JavaScript
)