Associate Creative Director/ Brand Manager

1 week ago


Bengaluru, Karnataka, India Nalli Silk Sarees Pvt. Ltd. Full time

About the Position

We're on the lookout for a talented, creative, and entrepreneurial marketing pro to join Nalli's team. If you have a solid background in brand management, marketing strategies, and large-scale campaigns, you might be the perfect fit for this role

As our Associate Creative Director/Brand Manager, you'll play a crucial role in revitalizing our 95-year old brand for the modern market.

About the Company

With a history dating back to 1928, Nalli is a renowned name in textiles and retail. Our brand has stood the test of time, known for quality silks and traditional values that resonate with sari enthusiasts worldwide.

The Ideal Candidate

  • Results-oriented with a keen consumer focus
  • Strong business acumen in the fashion and ecommerce sectors
  • Hands-on experience with ATL, BTL, and Digital marketing channels
  • Expertise in organic marketing and social media strategy
  • Effective leader who can collaborate across teams and stakeholders
  • Prior experience in photoshoot management and industry contacts

Roles/Responsibilities

Brand Strategy

  • Manage the marketing budget and plan effectively to meet sales targets
  • Track and analyze marketing metrics for performance evaluation
  • Ensure brand consistency and adherence to design guidelines
  • Develop editorial direction, merchandising calendar, and promotional strategies
  • Monitor and optimize all marketing activities for maximum impact

Brand Management

  • Lead end-to-end marketing campaigns, including content creation and offline events
  • Collaborate with external partners to enhance marketing initiatives
  • Oversee ATL and BTL activities across online and offline channels
  • Ensure timely and cost-effective delivery of marketing materials
  • Engage with internal and external stakeholders for successful campaign execution
  • Drive value for the brand through strategic negotiations and vendor management

Building an Organic Brand Presence

  • Create a comprehensive social media strategy tailored to the brand
  • Cultivate relationships with influencers and fashion editors for brand exposure
  • Enhance customer experience through innovative initiatives and events
  • Expand brand reach by adopting creative and engaging approaches

Salary

Salary will be based on experience and qualifications

Job Location Full-time position at Nalli Corporate Office in Bengaluru, Karnataka

Address: 66, Indiranagar Double Rd, Eshwara Layout, Indira Nagar, Bengaluru, Karnataka 560038



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