![Nalli Silk Sarees Pvt. Ltd.](https://media.trabajo.org/img/noimg.jpg)
Associate Creative Director/ Brand Manager
1 week ago
About the Position
We're on the lookout for a talented, creative, and entrepreneurial marketing pro to join Nalli's team. If you have a solid background in brand management, marketing strategies, and large-scale campaigns, you might be the perfect fit for this role
As our Associate Creative Director/Brand Manager, you'll play a crucial role in revitalizing our 95-year old brand for the modern market.
About the Company
With a history dating back to 1928, Nalli is a renowned name in textiles and retail. Our brand has stood the test of time, known for quality silks and traditional values that resonate with sari enthusiasts worldwide.
The Ideal Candidate
- Results-oriented with a keen consumer focus
- Strong business acumen in the fashion and ecommerce sectors
- Hands-on experience with ATL, BTL, and Digital marketing channels
- Expertise in organic marketing and social media strategy
- Effective leader who can collaborate across teams and stakeholders
- Prior experience in photoshoot management and industry contacts
Roles/Responsibilities
Brand Strategy
- Manage the marketing budget and plan effectively to meet sales targets
- Track and analyze marketing metrics for performance evaluation
- Ensure brand consistency and adherence to design guidelines
- Develop editorial direction, merchandising calendar, and promotional strategies
- Monitor and optimize all marketing activities for maximum impact
Brand Management
- Lead end-to-end marketing campaigns, including content creation and offline events
- Collaborate with external partners to enhance marketing initiatives
- Oversee ATL and BTL activities across online and offline channels
- Ensure timely and cost-effective delivery of marketing materials
- Engage with internal and external stakeholders for successful campaign execution
- Drive value for the brand through strategic negotiations and vendor management
Building an Organic Brand Presence
- Create a comprehensive social media strategy tailored to the brand
- Cultivate relationships with influencers and fashion editors for brand exposure
- Enhance customer experience through innovative initiatives and events
- Expand brand reach by adopting creative and engaging approaches
Salary
Salary will be based on experience and qualifications
Job Location Full-time position at Nalli Corporate Office in Bengaluru, Karnataka
Address: 66, Indiranagar Double Rd, Eshwara Layout, Indira Nagar, Bengaluru, Karnataka 560038
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