Content Strategy

2 weeks ago

Hyderabad, Telangana, India Sid's Farm Full time

Responsibilities:

  • Conceptualize compelling content for various media platforms, ensuring consistency
with brand messaging and objectives.

  • Develop and execute an overarching content strategy for the organization, aligning
with business goals and target audience preferences.

  • Create and maintain content calendars to schedule and organize content production
and distribution.

  • Collaborate with the Marketing head to leverage content as branding and revenue
generation tool, devising innovative ways to engage and convert audiences.

  • Coordinate with in-house content writers and external agencies to ensure a consistent
inventory of high-quality content across all channels.

  • Utilize structured, topic-based authoring and information architecture principles to
optimize content organization and accessibility.

  • Understand customer behavior and preferences, adapting content to effectively
influence and engage target audiences.

  • Define recommendations for content standards, and improvements, and identify content
gaps to drive continuous enhancement efforts.

  • Prioritize customer-related feedback and bugs for continuous improvement efforts,
working closely with customer-facing stakeholders.

  • Evaluate the impact of content decisions and strategies on various areas across the
organization, including Customer Support, Supply Chain, and Production.

  • Collaborate with the New Product Development team to ensure "content readiness"
for new product releases, presenting content highlights and challenges during regular
reviews

Requirements:

  • Minimum 5 years of experience in content creation and strategy development.
  • Background in e-commerce, digital marketing, or agency work is preferred.
  • Degree in mass communication from a premier institute.
  • Familiarity with market automation tools like MoEngage, WebEngage, or Clever Tap
is advantageous.

  • Strong understanding of customer behavior and the ability to tailor content
accordingly.

  • Experience working with diverse stakeholders and managing content production
processes.

  • Exemplary presentation skills for effectively communicating content strategies and
recommendations.

  • Ability to analyze content performance metrics and make data-driven decisions.
  • Excellent organizational and prioritization skills to manage multiple projects and
deadlines effectively.

Note:
This role offers an exciting opportunity to lead content strategy initiatives in a dynamic
environment, contributing to brand growth and customer engagement across multiple
channels.

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