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Content Marketing

3 months ago

Hyderabad, Telangana, India Feuji Full time

Manager - Content Marketing

  • Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline
  • Increase the throughput by improving existing content marketing e.g. improve readers experience
  • Plan & execute the content marketing initiatives to ensure the end goals
  • Ideate, research, write, review & optimize the content (Individual/team level)
  • Own the Content Marketing Key Results to drive the business forward
  • Experiment/build new approaches to content development
  • Collaborate extensively with marketing, sales & customer success teams to fulfil their content requirements
  • Work with a high performing small team of content marketers
  • Raise the bar for the overall content experience
  • Review and manage digital content marketing strategy and ensure effective execution in alignment with overall digital marketing strategy
  • Define a framework and manage the creation, delivery and publishing of highly engaging marketing content.
  • Planning, scheduling and timely execution of content calendar in collaboration with stakeholders
  • Responsible for maintaining and nurturing an effective network of influencers, forums and publications to maximize distribution of content to relevant markets
  • Responsible for distribution of marketing content and ensuring maximum reach directly or using third party agencies
  • Ensuring published content is free of errors and inconsistencies and reviewed for grammar, spellings and formatting
  • Ensuring published content is concise, clear, relevant, apt for the platform and audience and consistent with the overall brand theme and tone
  • Ensuring that all marketing content development is aligned with SEO/SEM strategies and objectives
  • Driving customer engagement initiatives on multiple digital platforms
  • Create and institutionalize content and style guidelines and design workflows for producing content in a timely manner
  • Write crisp and clear website, blog content to better promote our services.
  • Collaborate with various internal teams (Content/SEO/Marketing) to plan, write, and produce content for various marketing collaterals.
  • Proofread, restructure, and edit all content that's produced within the team to highlight any inaccuracies in the information or amend spelling and grammatical errors before the content is published.
  • Work on promotional content that will be rolled out on various social media channels.
  • Finding new ideas to market a new product or service, developing concepts for content production, or looking for ways to create content that's relevant to the latest industry trends.
  • Indepth knowledge of marketing content writing styles, ad copy nuances, social posts, and web/SEO friendly content. Well versed with digital marketing strategies and how content can influence the strategies page optimization, SEO. Content curation. Site structure etc.

Requirements:

  • Excellent writing, editing, and proofreading capabilities.
  • Bachelor's/Master's degree preferably with certification or specialization in Marketing or related field
  • Minimum 5 years of experience of executing content strategies to drive engagement and conversion in a B2B setup
  • Experience of content management and distribution in a B2B setup (Exposure to established networks for content distribution in Research and Advisory would be desirable)
  • Excellent written communication and presentation skills
  • A selfstarter, who is flexible and adaptable to constant change and can work in a fast paced, high growth and dynamic environment.
  • Strong interpersonal skills and ability to work collaboratively in a team environment
  • Have a customerfocused mindset
  • Have an IT Services content marketing experience
  • Believes and demonstrates craftsmanship
  • Genuinely interested in doing impactful work
  • Be selfmotivated and comfortable with responsibility
  • Have high standards of UX and quality
  • Expert level knowledge of Microsoft Word, Excel, PowerPoint.
  • Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline
  • Increase the throughput by improving existing content marketing e.g. improve readers experience
  • Plan & execute the content marketing initiatives to ensure the end goals
  • Ideate, research, write, review & optimize the content (Individual/team level)
  • Own the Content Marketing Key Results to drive the business forward
  • Experiment/build new approaches to content development
  • Collaborate extensively with marketing, sales & customer success teams to fulfil their content requirements
  • Work with a high performing small team of content marketers
  • Raise the bar for the overall content experience
  • Review and manage digital content marketing strategy and ensure effective execution in alignment with overall digital marketing strategy
  • Define a framework and manage the creation, delivery and publishing of highly engaging marketing