Category Lead, Allen Solly Prime

2 weeks ago


Bengaluru, Karnataka, India Aditya Birla Fashion and Retail Ltd. Full time

Location: Bangalore

Qualification: NIFT Graduate and Above

Experience Required : 8-12 years

  • Financial Results
    • Drive sustainable revenue growth.
    • To achieve given gross profit targets.
    • Managing working capital & inventory turns.
  • Consumer and Market In sighting
    • Understanding of Consumer Profiles, impact of catchments/ buying behaviors on elements of channel strategy such as store locations, merchandise, staff service etc.
    • Market research tools, tactics, principles and practices, understanding of competitor and industry dynamics.
  • Merchandising Grid Management
    • Creating and managing product range in line with brand marketing strategy, brand identity and consumer and product segments. Translate that into GTM plan.
    • Managing product grid/ product portfolio through understanding of customer choice, fashion trends and competitor products in the market reviewing merchandise performance.
    • Choosing product/range which has correct combination of colors, patterns, styles and trims and suiting the aesthetic sense of consumers.
    • Merchandise Performance Reviews Inventory Planning & Management Inventory and sales planning from store to national level, measuring merchandise productivity, understanding impact of buying trends and business plans, Placing the right merchandise in stores, Auto-Replenishment, Inter-store transfers, Core Management Process, Stock liquidation through AMM plan.
    • Understanding of width vs depth strategy Best-Seller and EOSS Management
  • People Development & Leadership
    • Set KRA's for team members, Monitor and review team and individual performance, Provide Feedback.
    • Train people on their functional competencies.


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