E-commerce Executive

7 days ago


Mohali, Punjab, India Integgral Corporate Service Full time

Job Overview:

We are seeking a dynamic and experienced E-commerce Marketing Executive to join our team.

This role encompasses responsibilities in both Amazon marketing and WhatsApp marketing, requiring a versatile skill set to drive sales and brand visibility across multiple digital platforms.


Responsibilities:

  • Develop and execute comprehensive marketing strategies for both Amazon and WhatsApp platforms to increase product visibility, drive traffic, and optimise conversions.
  • Manage Amazon Advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display, ensuring efficient budget allocation and performance optimization.
  • Utilize Amazon's advertising tools and analytics to conduct keyword research, optimize product listings, and monitor campaign performance metrics such as ACoS and ROAS.
  • Develop engaging content tailored for WhatsApp audiences, leveraging features such as broadcast messages, status updates, and multimedia content to drive engagement and interaction.
  • Segment and manage customer databases for targeted messaging and personalized communication on WhatsApp, ensuring compliance with platform policies and regulations.
  • Monitor and analyze campaign performance metrics for both Amazon and WhatsApp marketing initiatives, implementing A/B testing strategies to refine messaging, timing, and content.
  • Collaborate with cross-functional teams including product management, sales, design, and customer service to align marketing strategies with overall business objectives and ensure cohesive messaging.
  • Stay updated on industry trends, platform features, and best practices for both Amazon and WhatsApp marketing, driving innovation and competitive advantage.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field.
2.

1 to 3 years experience required in managing Amazon Advertising campaigns and developing WhatsApp marketing strategies, with a track record of driving sales and ROI.


  • In-depth understanding of Amazon's marketplace dynamics, algorithms, and best practices, as well as WhatsApp's features, limitations, and best practices for business use.
  • Strong analytical skills with proficiency in data analysis tools such as Excel or Google Sheets, and the ability to measure and interpret campaign performance metrics.
  • Creative mindset with the ability to develop compelling content tailored for both Amazon and WhatsApp audiences.
  • Excellent communication and collaboration skills with the ability to work effectively in a fast-paced, cross-functional environment.
  • Detail-oriented with a focus on continuous optimization and improvement across all marketing channels.

Job Types:
Full-time, Permanent

Pay:
₹9, ₹31,251.57 per month

Schedule:

  • Day shift
  • Morning shift

Supplemental pay types:

  • Performance bonus
  • Yearly bonus

Experience:

  • Ecommerce: 1 year (preferred)
- total work: 1 year (preferred)

Work Location:
In person

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