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E-commerce Executive
7 days ago
Job Overview:
We are seeking a dynamic and experienced E-commerce Marketing Executive to join our team.
This role encompasses responsibilities in both Amazon marketing and WhatsApp marketing, requiring a versatile skill set to drive sales and brand visibility across multiple digital platforms.
Responsibilities:
- Develop and execute comprehensive marketing strategies for both Amazon and WhatsApp platforms to increase product visibility, drive traffic, and optimise conversions.
- Manage Amazon Advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display, ensuring efficient budget allocation and performance optimization.
- Utilize Amazon's advertising tools and analytics to conduct keyword research, optimize product listings, and monitor campaign performance metrics such as ACoS and ROAS.
- Develop engaging content tailored for WhatsApp audiences, leveraging features such as broadcast messages, status updates, and multimedia content to drive engagement and interaction.
- Segment and manage customer databases for targeted messaging and personalized communication on WhatsApp, ensuring compliance with platform policies and regulations.
- Monitor and analyze campaign performance metrics for both Amazon and WhatsApp marketing initiatives, implementing A/B testing strategies to refine messaging, timing, and content.
- Collaborate with cross-functional teams including product management, sales, design, and customer service to align marketing strategies with overall business objectives and ensure cohesive messaging.
- Stay updated on industry trends, platform features, and best practices for both Amazon and WhatsApp marketing, driving innovation and competitive advantage.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
1 to 3 years experience required in managing Amazon Advertising campaigns and developing WhatsApp marketing strategies, with a track record of driving sales and ROI.
- In-depth understanding of Amazon's marketplace dynamics, algorithms, and best practices, as well as WhatsApp's features, limitations, and best practices for business use.
- Strong analytical skills with proficiency in data analysis tools such as Excel or Google Sheets, and the ability to measure and interpret campaign performance metrics.
- Creative mindset with the ability to develop compelling content tailored for both Amazon and WhatsApp audiences.
- Excellent communication and collaboration skills with the ability to work effectively in a fast-paced, cross-functional environment.
- Detail-oriented with a focus on continuous optimization and improvement across all marketing channels.
Job Types:
Full-time, Permanent
Pay:
₹9, ₹31,251.57 per month
Schedule:
- Day shift
- Morning shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
Experience:
- Ecommerce: 1 year (preferred)
Work Location:
In person
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