Media Performance Manager
1 week ago
- Manage programmatic campaigns across multiple channels (desktop, mobile, and video) and troubleshoot delivery and performance issues
- Conduct thorough analysis of campaign performance, optimizations, and issues
- Collaborate with internal teams to offer clients programmatic media recommendations and optimization strategies aligned with objectives
- Traffic all creatives into the platform and set up campaigns before launch
- Stay updated on media technology buying platforms and analytic tools
- Utilize various third-party systems for monthly billing documentation
- Analyze campaign performance to make strategic and tactical media optimizations
- Provide clients with programmatic media recommendations and optimization strategies to align with goals
- Contribute input on campaign goals and methods for establishing success metrics
Requirements:
- Qualification in any graduate/B.E/B.Tech/MBA
- 4-6 years' experience in online media and programmatic
- Experience with DSP platforms like DBM, MediaMath, Appnexus, etc. is a plus
- Knowledge of Ad serving technologies and analytical tools such as GA and Omniture
Perks:
- Opportunities for growth within Publicis Groupe fostering a culture of collaboration across the globe
- Diverse team and progressive work environment
- Continuous learning opportunities on multiple platforms and domains
- Competitive pay, benefits package, and Total Rewards Program
Publicis Groupe Diversity & Equity Policy:
Publicis Groupe is deeply committed to diversity and inclusion at every level. Diversity of thought drives innovation and is championed throughout the organization.
- Diversity & inclusion are vital business imperatives
- Leadership is responsible for nurturing the career aspirations of all talent
- Genuine promotion of gender equality is non-negotiable
- Embracing diversity and inclusion is a core value
- Teams with diverse perspectives, disciplines, and experiences drive client impact
Equal Employment Commitment:
- Equal opportunities provided to all employees and eligible applicants
- Decisions based on performance, merit, competence, and potential
- Fair and transparent employee policies that promote diversity and equality
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