Media Performance Analyst

1 week ago


Gurgaon, Haryana, India Publicis Groupe Full time
Job Description

Your responsibilities as a Media Performance Analyst (Social) –

  • You will be responsible for setting up, executing Social platform(s) activations and monitoring budgets & performance on various social platforms like Facebook/ Instagram Ads, Twitter, Pinterest, Snapchat, Tiktok, LinkedIn etc.
  • Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets.
  • Build, setup and optimize campaigns across social platforms.
  • Assist in building, planning and implementing account structures & marketing strategy.
● Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences (internal or external)

  • Monitor competition and provide suggestions for improvement.
  • Prepare client reports and provide insights and recommendations.
  • Logical and analytical approach while interpreting the numbers.
● Sense of ownership; very responsible for client budget management & performance monitoring

  • Keep up to date with industry news and developments; stay ahead of the competition by analysing, keeping pace and regularly documenting Paid Social industry trends across web/mobile platforms and adopting new/best practices on an ongoing basis.
● Work closely with the team members/ supervisor to meet goals

Qualifications

You will fit right in if you have –

  • Any graduate (Specialization in Maths, Statistics, Business Management or relevant field would be preferred).
  • 0.
6 to 2 years of experience in Biddable media
● Strong knowledge in various social platforms like Facebook, YouTube, WhatsApp, Instagram, TikTok, LinkedIn etc

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