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Market Research Analyst
2 weeks ago
- Collect data on consumers, competitors, and market place and consolidate information into actionable items, reports, and presentations.
- Understand business objectives and design surveys to discover prospective customers' preferences.
- Compile and analyze statistical data using modern and traditional methods to collect it.
- Perform valid and reliable market research SWOT analysis.
- Interpret data, formulate reports, and make recommendations.
- Use online market research and catalog findings in databases.
- Provide competitive analysis on various companies' market offerings, and identify market trends, pricing/business models, sales, and methods of operation.
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
- Remain fully informed on market trends, other parties research and implement best practices.
- Proven Market Research Analysis experience.
- Ability to interpret large amounts of data and to multi-task.
- Strong communication and presentation skills.
- Adequate knowledge of data collection methods (polls, focus groups, surveys, etc).
- Strong analytical and critical thinking.
Education:
- MBA / PGDM / BS degree in Statistics, Marketing, or a related field.
Soft Skills:
- Good communication and presentation skills
- Problem-solving
- Critical thinking
- Work independently with the various teams and stakeholders.
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