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Market Research Analyst
1 week ago
- Gatheranalyze and interpret market data to provide insights for a Fortune100 retail client focusing on market trends customer preferencesand competitive landscapes.
- Conductextensive secondary research using web sources annual reportsindustry reports and analyst reports to collect relevant marketdata.
- Analyzeboth qualitative and quantitative data to identify market trendsopportunities and potentialthreats.
- Presentfindings and insights clearly using MS PowerPoint Excel and PowerBI ensuring stakeholders understand keytakeaways.
- Drivedatadriven decisionmaking by delivering actionable insights thatsupport the development of effective marketingstrategies.
- Collaboratewith crossfunctional teams to ensure insights align with businessobjectives and contribute to overall strategicgoals.
Requirements
- Experiencein Marketing Analytics.
- Proficiencyin SQL and BI tools particularly PowerBI.
- Strongskills in performing extensive secondary research data analysismarket sizing andintelligence.
- Abilityto analyze consumer behavior and conduct competitiveanalysis.
- Experiencein liaising with customer stakeholders to gather and understandrequirements.
- Provenability to create dashboards and reports to present insightseffectively.
- Excellentpresentation and communicationskills.
Benefits
- Competitivesalary and performancebasedbonuses.
- Comprehensiveinsuranceplans.
- Collaborativeand supportive workenvironment.
- Chanceto learn and grow with a talentedteam.
- Apositive and fun workenvironment.
Experience in business and data analysis, with a particularpenchant for the retail realm. Experience in Advanced Excel, SQL,and Power BI The ability to articulate complex business problemswith clarity and precision, turning chaos into clarity with ease.Experience in retail analytics. Proficient in customer analyticsmethodologies including CRM and loyalty program analysis, with afocus on enhancing customer engagement and retention strategies. Aproven track record of leading a team of talented analysts,empowering them to unleash their full potential and make a tangibleimpact on our business. Strong interpersonal skills and a teamcaptain.
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