Manager – MMM Modeling

2 weeks ago

Vadodara, Gujarat, India The Nielsen Company Full time
ABOUT THE ROLE We won't say we can predict the future, but our team of Analysts get pretty close, they turn millions ofdata points into useful information & insights that help our clients to make better decisions on theirmarketing mix and achieve superior results. Be part of the future and join in on one of the majortransformations in the market research industry with the integration of big data and classic marketingmix analysis.

RESPONSIBILITIES :

Deliver as a part of our consultant team in driving high quality results on custom project work. Ensure effective and timely delivery of project work. Work towards understanding statistical models and deliver business insights and findings. Ensure compliance to Marketing Mix Modeling modeling practices and company quality standards. Maximize the efficient and effective use of resources by utilizing appropriate processes and tools. To build and maintain effective contacts with other departments to ensure the efficient and effective use of resources. Liaise with appropriate Marketing Mix Modeling and Nielsen departments to ensure hardware and software requirements are fulfilled. Work with co/ third party modellers to deliver business insights and findings.

REQUIREMENTS AND SKILLS :

4-7 years of relevant experience Master's degree in Economics, Mathematics, Statistics, Engineering In-depth understanding of statistical modeling techniques and applications Good and working knowledge of any statistical languages like SAS, R, Pythons Solid proficiency of decision making and problem resolution skills Passion for results with a challenger mindset ₹12 - ₹18 a year ABOUT THE TEAM Global Product, Technology & Operations supports Nielsen Media's growth strategy by enablingpositive client and market solutions. Our Operations Team is in a unique position as the center of datacollection, analysis and delivery. We deliver outcomes with the highest quality and integrity standardsin an agile and transparent way while standing by our Nielsen values. ABOUT NIELSEN As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data aboutwhat people watch and listen to. To discover what's true, we measure across all channels andplatforms—from podcasts to streaming TV to social media. And when companies and advertisers arearmed with the truth, they have a deeper understanding of their audiences and can accelerate growth.Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts,ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a newtechnology or you see a gap in the market, we are here to listen and take action.

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